Principia Wealth Advisory, LLC logo

Principia Wealth Advisory, LLC

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Client assets under management

$200,000,000

Clients

152

53% high-net worth

Advisors

4

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

38

Low

Average account size

$1,315,789

About

Principia Wealth Advisory is a registered investment adviser that provides portfolio management, financial planning, and pension consulting to individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, pension and profit‑sharing plans, and corporate entities. The firm discloses discretionary management of approximately $225 million in client assets and structures client relationships through written advisory agreements.

The firm’s investment process begins with one or more meetings to document a client’s financial situation and objectives, after which Principia proposes a portfolio of ETFs, mutual funds, individual stocks or bonds and conducts at‑least‑quarterly reviews with periodic rebalancing. Its stated strategies include long‑term buy‑and‑hold, shorter‑term trading when appropriate, the use of margin, and options transactions (covered calls and long puts) intended for hedging or income generation, and it treats cash as an asset class.

Distinctive features in the ADV include an explicit role for options and other derivative strategies within client portfolios, a multi‑office operating structure (five offices), and the firm’s capacity to coordinate insurance sales/services through a principal under a separate engagement and fee arrangement. These elements — derivatives use, a larger-than-typical multi‑office setup for a team of this size, and an affiliated channel for insurance services — differentiate the firm from many peers in the team category.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Fee options

Percentage

$0 - $499,999: 1.20% $500,000 - $749,999: 1.10% $750,000 - $999,999: 1.00% $1,000,000 - $2,999,999: 0.85% $3,000,000 - $4,999,999: 0.75% $5,000,000 - $9,999,999: 0.60% $10,000,000+: 0.50%

Project-based

$250 per hour (negotiable)

Subscriptions

Financial planning initial fee $1,200 - $6,000; monthly retainer $25 - $400

Other

Account minimum: $250,000

Main office location

Principia Wealth Advisory, LLC

13355 Noel Rd. Ste 1100

Dallas TX 75240, United States

Number of offices

5

Most active in

Louisiana · Nebraska · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Aaron P

Series 66

Dallas, TX

Principia Wealth Advisory, LLC

Aaron Plautz is a financial advisor with Principia Wealth Advisory, LLC in Dallas, TX, holding a Series 66 designation and 20 years of industry experience. He has been with Principia since 2009. Outside of his advisory role, he is a member of Thousand Hills, LLC, a Series LLC that invests in private businesses, where he sources and evaluates investment opportunities for personal investment. Principia Wealth Advisory provides discretionary portfolio management, financial planning, and pension consulting to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a long-term investment approach using ETFs, mutual funds, individual securities, and options strategies, serving a mix of individual and institutional clients across multiple offices.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Matt H

CFP®, Series 63, Series 65, Series 66

Dallas, TX

Principia Wealth Advisory, LLC

Matt Harrelson is a CFP® professional with 16 years of experience in the financial industry. He is currently with Principia Wealth Advisory, LLC in Fort Worth, TX, and has previously worked at Schwab Wealth Advisory, Charles Schwab & Co., TD Ameritrade, and Fidelity Brokerage Services. Principia Wealth Advisory provides discretionary portfolio management, financial planning, and pension consulting services to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, corporations, and other business entities. The firm employs a long-term investment approach using exchange-traded funds, mutual funds, and individual securities, and integrates options and derivative strategies within managed accounts when appropriate.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Michael M

Series 65

Dallas, TX

Principia Wealth Advisory, LLC

Michael Miller is a financial advisor at Principia Wealth Advisory, LLC in Dallas, TX, holding a Series 65 designation with 22 years of industry experience. He has worked at Principia Wealth Advisory since 2020 and previously spent five years at True North Advisors, LLC. Principia Wealth Advisory provides discretionary portfolio management, financial planning, and pension consulting to a diverse client base including individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations. The firm employs a long-term investment approach using ETFs, mutual funds, and individual securities, incorporating options and derivative strategies for hedging or income generation when appropriate.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
user avatar

Andrew W

CFP®, Series 65

Dallas, TX

Principia Wealth Advisory, LLC

Andrew Winningham is a CFP® with 10 years of experience in the financial industry and has been with Principia Wealth Advisory, LLC since 2015. He is a member of Thousand Hills, LLC, a Series LLC focused on investing in private businesses. Principia Wealth Advisory provides discretionary portfolio management, financial planning, and pension consulting to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, corporations, and other business entities. The firm uses a long-term investment approach with regular rebalancing and incorporates options and derivative strategies when suitable, serving both individual and institutional clients.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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