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Prince Asset Management, Inc.

Updated today

Client assets under management

$134,309,000

Clients

134

26% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

45

Typical

Average account size

$1,002,306

About

Prince Asset Management provides discretionary investment management to individuals and small businesses, offering portfolio construction, monitoring, personalized asset allocations, and securities selection across equities, mutual funds, ETFs, fixed income, REITs, and ADRs. The firm reports $137.7 million in discretionary assets under management and has established a $500,000 portfolio minimum for new advisory engagements.

The firm’s investment approach relies primarily on fundamental analysis and a long-term purchase orientation, with occasional short-term trading when suitability dictates, and implements strategies through discretionary authority with quarterly reviews and annual formal portfolio reviews. Prince Asset Management uses Schwab Advisor Services as its primary custodian, performs household billing and direct fee debits, and allows clients to impose investment restrictions on their accounts.

Distinctive features include that two of the three investment adviser representatives are practicing certified public accountants who continue to operate active tax and accounting practices, and the firm recently raised its portfolio minimum—both factors that shape its service model and client interactions. Although the brochure identifies high‑net‑worth individuals as a potential client type, the firm’s reported client composition indicates an absence of high‑net‑worth households, a profile that is uncommon among similarly supported advisory firms.

Client services

Portfolio management

Expertise

Wealth management

Occupation focus

Founder/Business Owner

Fee options

Percentage

$500,000+: 1.0% annually

Other

Account minimum: $500,000

Main office location

Prince Asset Management, Inc.

2033 Main Street, Suite 303

Sarasota FL 34237, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Katie H

Series 65

Sarasota, FL

Prince Asset Management, Inc.

Katie Hall is a Series 65-licensed advisor at Prince Asset Management, Inc. with one year of experience in financial advisory. She is also a partner and CPA accountant at Magill Stochl & Hall CPAs LLC, a firm providing tax and accounting services to individuals and businesses. Prince Asset Management is a small, advisor-led firm that offers discretionary portfolio management to individual and small business clients, focusing on fundamental analysis and a mix of long-term growth and income strategies. The firm manages $122.7 million in discretionary assets across approximately 132 client relationships.

Wealth management Founder/Business Owner
user avatar

Richard C

Series 63, Series 65

Sarasota, FL

Prince Asset Management, Inc.

Richard Czerniak is a financial advisor with Prince Asset Management, Inc. in Sarasota, FL, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Prince Asset Management since 1998. Prince Asset Management is a small, advisor-led firm specializing in discretionary portfolio management for individual and small business clients. The firm focuses on fundamental analysis and employs a mix of long-term growth and income strategies, with flexibility for short-term trades, managing approximately $122.7 million in discretionary assets across 132 client relationships.

Wealth management Founder/Business Owner
user avatar

Melissa S

Series 65

Sarasota, FL

Prince Asset Management, Inc.

Melissa Stochl is a Series 65-licensed advisor at Prince Asset Management, Inc. with four years of industry experience. She is also a managing member of Magill & Stochl CPAs, LLC and the sole member of Melissa M Stochl, CPA, LLC, both CPA firms providing tax and accounting services. Prince Asset Management is a small, advisor-led firm offering discretionary portfolio management to individual and small business clients. The firm employs fundamental analysis with a blend of long-term growth and income strategies, managing approximately $122.7 million in assets across 132 client relationships.

Wealth management Founder/Business Owner
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