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Prime Capital Equities LLC

Updated today

Client assets under management

$50,000,000

Clients

47

30% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

24

Low

Average account size

$1,063,830

About

Prime Capital Equities LLC provides ongoing portfolio management to individuals (including high‑net‑worth clients), charitable organizations, and sponsors of defined contribution and defined benefit retirement plans. The firm documents each client’s situation in an Investment Policy Statement, commonly seeks discretionary trading authority for managed accounts, and also offers ERISA‑related services such as participant education and plan monitoring support.

The firm’s investment process blends fundamental and technical analysis and uses both long‑term and short‑term trading, with portfolios primarily composed of mutual funds, equities, bonds, ETFs, REITs, and government securities. Non‑ERISA client accounts are typically managed on a discretionary basis with at least quarterly reviews, while ERISA plan work may be handled non‑discretionarily or delegated to third‑party 3(38) managers.

Distinctive features for a firm of this size include an explicit focus on plan‑sponsor services and formal referral relationships with ERISA 3(38) managers (including a licensing arrangement tied to a Dimensional affiliate). The firm requires use of its recommended custodian (Schwab Institutional), aggregates block trades across client accounts, and documents client‑imposed investment restrictions in the IPS — operational choices that affect trade execution and oversight.

Client services

Portfolio management Selection of other advisers

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner

Fee options

Percentage

1.00% annually

Other

Account minimum: $150,000

Main office location

Prime Capital Equities LLC

San Diego CA, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Juan G

Series 63, Series 65

San Diego, CA

Prime Capital Equities LLC

Juan Gomez is a financial advisor with Prime Capital Equities LLC in San Diego, CA, holding Series 63 and Series 65 licenses and possessing 26 years of industry experience. He has been with Prime Capital Equities since 2011. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors, combining fundamental and technical analysis with both long- and short-term trading strategies. The firm emphasizes plan-sponsor services and maintains formal referral relationships with ERISA 3(38) managers.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Victor C

Series 63, Series 65

San Diego, CA

Prime Capital Equities LLC

Victor Colley is a financial advisor at Prime Capital Equities LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and has a background that includes nearly two decades at Coldwell Banker Residential Realty. Outside of advisory work, he has been involved with AmWay and SELF since 1995 and maintains a longstanding affiliation with Charles Schwab & Co., Inc. Prime Capital Equities LLC provides portfolio management services to individuals, charitable organizations, and retirement plan sponsors. The firm combines fundamental and technical analysis in its investment approach and offers both discretionary and non-discretionary management, with a particular focus on ERISA-related services for plan sponsors.

Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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