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Prentice Financial Planning, LLC

Updated today

Client assets under management

$97,281,672

Clients

180

24% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

45

Typical

Average account size

$540,454

About

Prentice Financial Planning is a small multi-advisor registered investment adviser that serves individual and high‑net‑worth households as well as retirement plan sponsors and fiduciaries. The firm offers discretionary investment management, comprehensive and limited financial planning, and retirement plan consulting and investment‑fiduciary services for plan sponsors.

The firm follows a process‑driven, long‑term investment approach that uses capital‑market assumptions to optimize strategic asset allocation and selects mutual funds and ETFs to represent each asset class, with ongoing monitoring and annual reassessments. Its philosophy emphasizes tax‑sensitive techniques (including tax‑loss harvesting), behavioral coaching, global diversification and occasional tactical adjustments, and it provides ESG and a USCCB‑aligned (Catholic standards) option for clients seeking values‑based portfolios.

Notable operational features include a practice focus on households meeting a $1,000,000 investable‑asset threshold (with integrated advanced planning for those households) and an Ultra Conservative portfolio option maintained separately from the firm’s tiered offerings. The firm requires client custody at its recommended broker‑custodian, operates a directed‑brokerage model and uses householding and standing letter of authorization arrangements, which affect execution, custody reporting and how certain third‑party insurance products (sourced through a planner network) may be incorporated into client plans.

Client services

Financial planning Portfolio management Pension consulting

Expertise

ESG / Sustainable investing Social Security optimization General retirement planning Tax-loss harvesting Annuities

Occupation focus

Founder/Business Owner Retired

Demographic focus

Values-based investing

Fee options

Percentage

$0 - $850,000: 1.5% $850,001 - $1,500,000: 0.9% $1,500,001+: 0.1%

Other

Account minimum: $1,000,000 Fee-only: Fixed fees ranging from $35 to $6,350 for financial plan consulting services.

Main office location

Prentice Financial Planning, LLC

2407 Pacific Avenue, Suite A

Olympia WA 98501, United States

Number of offices

1

Most active in

Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kaleigh P

Series 65, Series 66

Olympia, WA

Prentice Financial Planning, LLC

Kaleigh Prentice is a financial advisor at Prentice Financial Planning, LLC with 11 years of industry experience. She holds Series 65 and Series 66 licenses and has been with Prentice Financial Planning since 2017, following prior roles at Prentice Wealth Management and as an independent insurance professional. Outside of her advisory work, she owns a cookie-making business that produces decorated sugar cookies for both donation and sale. Prentice Financial Planning is a team-based registered investment adviser serving individual and high-net-worth households as well as retirement plan sponsors. The firm employs a process-driven, long-term investment approach focused on optimized asset allocations, tax efficiency, and behavioral coaching, offering client-specific portfolio options including ESG and faith-based strategies.

ESG / Sustainable investing Social Security optimization General retirement planning Tax-loss harvesting Annuities Founder/Business Owner Retired Values-based investing
user avatar

Wendy W

Series 65

Olympia, WA

Prentice Financial Planning, LLC

Wendy Wyatt is a financial advisor at Prentice Financial Planning, LLC in Olympia, WA. She holds the Series 65 designation and has been with the firm since 2023. Prior to her work in financial advising, she has experience in various roles including at Boston Harbor Landscaping and Loveful Birth Services. Prentice Financial Planning is a team-based registered investment adviser serving individual and high-net-worth households as well as retirement plan sponsors. The firm employs a process-driven, long-term investment approach focused on optimized asset allocations, tax efficiency, and behavioral coaching, offering client-specific portfolio options including ESG and faith-based strategies.

ESG / Sustainable investing Social Security optimization General retirement planning Tax-loss harvesting Annuities Founder/Business Owner Retired Values-based investing
user avatar

Melissa J

Series 65

Olympia, WA

Prentice Financial Planning, LLC

Melissa Johnson is a financial advisor at Prentice Financial Planning, LLC in Olympia, WA. She holds a Series 65 designation and has one year of industry experience. Johnson has been with Prentice Financial Planning since 2023. Prentice Financial Planning is a team-based registered investment adviser that serves individual and high-net-worth households as well as retirement plan sponsors. The firm employs a process-driven, long-term investment approach with an emphasis on tax efficiency, behavioral coaching, and client-specific portfolio options including ESG and faith-based strategies.

ESG / Sustainable investing Social Security optimization General retirement planning Tax-loss harvesting Annuities Founder/Business Owner Retired Values-based investing
user avatar

Andrew P

CFP®, Series 66

Olympia, WA

Prentice Financial Planning, LLC

Andrew Prentice is a CFP® professional with 19 years of industry experience, currently serving as an advisor at Prentice Financial Planning, LLC since 2017. His prior roles include positions at Columbia River Advisors, LLC and Bliss Investments LLC, as well as experience as an independent insurance agent. He is also a member of PTS Holdings, LLC, which owns the building housing his firm. Prentice Financial Planning is a team-based registered investment adviser serving individual and high-net-worth households and retirement plan sponsors. The firm employs a process-driven, long-term investment approach focused on optimized asset allocation, tax efficiency, and behavioral coaching, offering client-specific portfolio options including ESG and faith-based strategies.

ESG / Sustainable investing Social Security optimization General retirement planning Tax-loss harvesting Annuities Founder/Business Owner Retired Values-based investing
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