Prato Capital Management logo

Prato Capital Management

Updated today

Client assets under management

$155,815,959

Clients

273

12% high-net worth

Advisors

3

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

91

High

Average account size

$570,754

About

Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, high net worth clients, and institutional sponsors, and manages roughly $224.6 million in client assets. The firm offers written or verbal financial plans, ongoing portfolio monitoring, and retirement-plan services limited to ERISA Section 3(21) non‑discretionary advice rather than full 3(38) fiduciary management.

Portfolios are built using asset allocation and managed with a proprietary blend of strategic, dynamic, and tactical allocations, with regular rebalancing and monitoring. The firm may use margin in client accounts and recommends Charles Schwab as its primary qualified custodian while retaining the ability to execute trades through other brokers.

Notably, Prato sponsors a wrap fee program (an uncommon offering among peers) and its owner or associates may act as independent insurance agents who earn commissions, a disclosed conflict the firm addresses through fiduciary duty and client disclosures. The firm also discloses practices that differ from some peers, such as not voting client proxies and limiting ERISA fiduciary services to Section 3(21).

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Financial planning fixed fee between $1,500 and $10,000; retirement plan consulting flat fee up to $60,000

Project-based

Up to $500 per hour with minimum two hours per engagement

Other

Fee-only: Financial planning fixed fee between $1,500 and $10,000; hourly fee up to $500/hour with minimum two hours per engagement

Main office location

Prato Capital Management

70 Gedney Way

White Plains NY 10605, United States

Number of offices

1

Most active in

California · Connecticut · Florida · Massachusetts · New Hampshire · New Jersey · New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gregory P

Series 63, Series 65

White Plains, NY

Prato Capital Management

Gregory Prato is a financial advisor at Prato Capital Management with 30 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Wells Fargo Advisors Financial Network LLC for eight years. Outside of his advisory role, he is involved in commercial real estate and aviation holding companies. Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, corporations, and ERISA plans. The firm uses an asset-allocation framework combining strategic, dynamic, and tactical approaches, and offers portfolio management through both traditional advisory and wrap fee programs.

Retirement plans for business owners (SEP, solo 401k)
user avatar

Brian O

Series 66

White Plains, NY

Prato Capital Management

Brian O'Rourke is a financial advisor at Prato Capital Management with 19 years of industry experience. He holds a Series 66 designation and previously worked at Merrill Lynch, Pierce, Fenner & Smith Incorporated for ten years before joining Prato Capital Management in 2018. Outside of his advisory role, he is a silent investor in Rufus Labs, Inc. Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, corporations, and ERISA plans. The firm employs an asset-allocation framework combining strategic, dynamic, and tactical approaches, and offers services through both traditional advisory and wrap fee programs.

Retirement plans for business owners (SEP, solo 401k)
user avatar

Gabriella B

Series 65

White Plains, NY

Prato Capital Management

Gabriella Bracaglia is a financial advisor at Prato Capital Management with 15 years of industry experience. She holds a Series 65 designation and has worked at Prato Capital Management since 2005, with prior experience at Wells Fargo Advisors Financial Network LLC. Outside of advising, she works as a server at an assisted living facility and as a bartender. Prato Capital Management provides financial planning, discretionary portfolio management, and retirement plan consulting to individuals, corporations, and ERISA plans. The firm employs a proprietary blend of strategic, dynamic, and tactical asset allocation approaches and offers services through both traditional advisory and wrap fee programs.

Retirement plans for business owners (SEP, solo 401k)
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")