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Potentia Wealth

Updated today

Client assets under management

$533,817,348

Clients

722

54% high-net worth

Advisors

9

of 16 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

80

High

Average account size

$739,359

About

Potentia Wealth provides investment management and financial planning services to individual clients, including high‑net‑worth individuals, combining discretionary portfolio management with standalone and subscription financial planning engagements. The firm manages client assets primarily on a discretionary basis and offers advisory access through LPL Financial platforms as well as model and third‑party manager programs.

Investment decisions are grounded in client‑specific financial plans that account for objectives, risk tolerance, and time horizon, with Potentia applying a mix of fundamental, technical and top‑down analysis and regular monitoring and rebalancing. The firm uses LPL‑based wrap and non‑wrap arrangements and may implement model portfolios or third‑party manager strategies depending on client needs.

What distinguishes Potentia from many peers is its affiliated tax preparation business, Potentia Tax, which is under common control and is integrated into some subscription planning services, and its use of wrap‑fee program offerings via LPL’s Strategic Wealth Management platform. Several advisers are dually registered with LPL or licensed as insurance agents, and the firm reports that its reported assets—about $569 million—are managed on a discretionary basis, shaping how custodial, tax and advisory services are coordinated.

Client services

Financial planning Portfolio management

Expertise

Wealth management

Fee options

Fixed

Financial planning fixed fees range from $2,500 to $50,000 depending on complexity; updates start at $500.

Percentage

0.6% to 2.0% annually (negotiable, based on client characteristics)

Commissions

Certain IARs are registered representatives of LPL Financial and may receive commissions for securities and insurance products.

Subscriptions

Financial planning subscription fees range from $250 to $3,500 billed monthly.

Main office location

Potentia Wealth

1226 Lincoln Ave, Suite 200

San Jose CA 95125, United States

Number of offices

2

Most active in

Arizona · California · Colorado · Florida · New York · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Adam R

CFP®, Series 66

San Jose, CA

Potentia Wealth

Adam Roberts is a CFP® with six years of industry experience, currently serving as an advisor at Potentia Wealth. His prior roles include positions at Mariner Independent Advisor Network, LPL Financial, and academic appointments at San Jose State University and Fresno City College. He is also licensed to sell fixed insurance products. Potentia Wealth offers discretionary portfolio management, financial planning, and selection-of-other-advisor services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, employs a variety of analytical methods, and emphasizes minimizing fees and tax impacts while utilizing LPL platforms for implementation.

Wealth management
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Raghunandan K

Series 66

San Jose, CA

Potentia Wealth

Raghunandan Krishnan is a financial advisor at Potentia Wealth with seven years of industry experience. He holds a Series 66 designation and has worked at Potentia RIA, LLC since 2024, following roles at Mariner Independent Advisor Network, LLC and LPL Financial, LLC. Potentia Wealth provides discretionary portfolio management, financial planning, and selection-of-other-advisor services for individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, uses a combination of fundamental, technical, and top-down analysis, and emphasizes minimizing fees and tax implications.

Wealth management
user avatar

Sandra S

Series 66

San Jose, CA

Potentia Wealth

Sandra Swanson is a financial advisor with Potentia Wealth in San Jose, CA, holding a Series 66 designation and eight years of industry experience. She previously worked at Mariner Independent and LPL Financial LLC. Potentia Wealth is a team-based firm serving individuals, pension and profit-sharing plans, charitable organizations, and businesses with discretionary portfolio management and financial planning services. The firm customizes portfolios using fundamental, technical, and top-down analysis while focusing on fee and tax efficiency, with a majority of client assets custodied at LPL.

Wealth management
user avatar

Kevin S

CFP®, Series 65, Series 66

San Jose, CA

Potentia Wealth

Kevin Swanson is a CFP® with 22 years of industry experience, currently serving at Potentia Wealth. His prior roles include positions at Mariner Independent Advisor Network and LPL Financial. He volunteers on the Finance and Investment Committee for the San Jose State Tower Foundation, overseeing investment compliance and recommendations. Potentia Wealth provides discretionary portfolio management, financial planning, and advisor selection services for individuals, plans, nonprofits, and businesses. The firm customizes portfolios based on client objectives, utilizing a mix of fundamental, technical, and top-down analysis, and emphasizes fee minimization and tax efficiency.

Wealth management
user avatar

Craig P

Series 66

San Jose, CA

Potentia Wealth

Craig Pine is a financial advisor at Potentia Wealth with 18 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial since 2007, as well as Mariner Independent Advisor Network from 2016 to 2024. Pine currently provides investment advisory services through Potentia RIA, LLC, an independent registered investment advisor. Potentia Wealth offers discretionary portfolio management, financial planning, and selection-of-other-advisor services to individuals, pension/profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives, horizon, and risk tolerance, employing fundamental, technical, and top-down analysis, with an emphasis on minimizing fees and tax impacts.

Wealth management
user avatar

Todd B

CFP®, Series 63, Series 66

San Jose, CA

Potentia Wealth

Todd Barney is a CFP® professional with 25 years of industry experience. He currently works at Potentia Wealth and has previously been with Invesco Distributors, Inc. and OppenheimerFunds Distributor, Inc. Barney serves on the finance committee of the Ronald McDonald House in Palo Alto, contributing to budgeting oversight and event participation. Potentia Wealth provides discretionary portfolio management, financial planning, and selection-of-other-advisor services for individuals, pension plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, emphasizing fee and tax minimization, and manages approximately $485.5 million in discretionary assets across a team of eight advisors.

Wealth management
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Emily B

Series 66

Escondido, CA

Potentia Wealth

Emily Brillo is a financial advisor with Potentia Wealth in Escondido, CA, holding a Series 66 designation and eight years of industry experience. Her prior roles include positions at LPL Financial and Mariner Independent. She is involved in operational, compliance, and business transition duties related to LPL Financial. Potentia Wealth provides discretionary portfolio management, financial planning, and selection-of-other-advisor services for individuals, pension plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, using a combination of fundamental, technical, and top-down analysis, and offers both wrap and non-wrap account options primarily custodied at LPL.

Wealth management
user avatar

Christopher M

Series 65

Sacramento, CA

Potentia Wealth

Christopher Meade is a financial advisor with Potentia Wealth in Sacramento, CA, holding a Series 65 designation and one year of industry experience. His prior roles include positions at LPL Financial, Validus Advisors LLC, Cambridge Investment Research, and Fountainhead Wealth Inc. Outside of advisory work, he is also licensed as an insurance agent for accident, health, sickness, and life insurance. Potentia Wealth is a team-based firm providing discretionary portfolio management, financial planning, and selection-of-other-advisor services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm tailors portfolios based on client objectives, risk tolerance, and time horizon, using a combination of fundamental, technical, and top-down analysis, while emphasizing fee and tax minimization.

Wealth management
user avatar

Austin C

CFP®, Series 66

San Jose, CA

Potentia Wealth

Austin Cua is a CFP® professional with five years of industry experience, currently serving as an advisor at Potentia Wealth. His prior experience includes roles at Mariner Independent Advisor Network, LPL Financial, and Raroque Wealth Management. Potentia Wealth provides discretionary portfolio management, financial planning, and selection-of-other-advisor services for individuals, pension/profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives and risk tolerance, emphasizes fee and tax minimization, and manages approximately $485.5 million in discretionary assets across about 587 clients.

Wealth management
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