Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$149,734,832
Total clients
253
8% high-net worth
Total advisors
4
of 4 employees
Firm size
Team
4-10 advisors or $500M+ in AUM
Average clients per advisor
63
Average account size
$591,837
Portfolio Design Services, LLC provides discretionary asset management, financial planning and consulting, and retirement-plan advisory services to individuals, high-net-worth clients, trusts and estates. Its offerings include ongoing portfolio management, standalone or fixed-fee financial plans, and serving as an ERISA 3(38) investment manager for qualified retirement plans.
The firm customizes investment strategies to each client’s goals, time horizon and risk tolerance, using equities, fixed income, mutual funds and ETFs and employing fundamental, technical and cyclical analysis; accounts are typically managed on a discretionary basis with quarterly reviews and rebalancing as needed. Financial plans are delivered within stated timelines contingent on client documentation, and ERISA plan services include investment policy development, selection and monitoring of plan options and participant education (provided as non‑fiduciary education when applicable).
Noteworthy aspects include the firm’s willingness to accept sole discretionary 3(38) fiduciary responsibility for plan menus, its stated practice of not voting client proxy materials (clients receive and vote proxies directly), and its use of recommended custodians that provide institutional research, trading and operational support. The firm also documents limited custody arrangements for fee deduction and third‑party transfer authorizations and offers fixed‑fee planning engagements with a published upper fee cap.
Fixed fee up to $20,000 for financial planning
$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.25% $2,000,001 - $5,000,000: 1.00% $5,000,001+: 0.75%
$250 per hour for consulting services
Account minimum: $100,000 Fee-only: Fixed fee up to $20,000 for financial planning; $250 per hour for consulting services
Portfolio Design Services, LLC
122 N. 2 Nd Street
River Falls WI 54022, United States
Number of offices
2
California · Colorado · Florida · Illinois · Minnesota · Texas · Virgin Islands · Virginia · Wisconsin
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Series 63, Series 65, Series 66
Roanoke, VA
Portfolio Design Services, LLC
Series 65
River Falls, WI
Portfolio Design Services, LLC
Series 65
River Falls, WI
Portfolio Design Services, LLC
Series 63, Series 65
Christiansted St. Croix, VI
Portfolio Design Services, LLC
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