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Poehling Capital Management, Inc.

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Client assets under management

$568,065,225

Clients

423

38% high-net worth

Advisors

6

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

71

Typical

Average account size

$1,342,944

About

Poehling Capital Management is an independent investment adviser that serves individuals, high‑net‑worth clients, trusts, pension and profit‑sharing plans, and charitable organizations, managing approximately $591 million in discretionary assets through a multi‑advisor team. The firm offers financial planning, estate‑planning coordination, and both discretionary and non‑discretionary portfolio management across model portfolios and mutual‑fund‑based strategies.

PCM follows a value‑oriented investment methodology that emphasizes large‑capitalization companies trading below intrinsic value, supplemented by non‑correlated holdings to reduce volatility; it implements these approaches using individual equities, mutual funds, ETFs, fixed income and option strategies. The firm customizes portfolios to client objectives and risk tolerances, provides periodic reviews, and offers standalone financial planning on an hourly basis.

Notably, several PCM professionals are licensed insurance agents and the firm may receive commission compensation for insurance product sales—a practice the brochure discloses and that is relatively uncommon among peer team firms. The brochure also highlights the firm’s use of quantitative optimization and third‑party tools in portfolio construction, its explicit disclosure of custodial and third‑party compensation arrangements, and a partnership with a third‑party estate‑planning provider to coordinate clients’ estate documents.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting

Fee options

Percentage

$0 - $500,000: 1.25% annually $500,000 - $1,000,000: 1.10% annually $1,000,000 - $3,000,000: 1.00% annually $3,000,000 - $8,000,000: 0.85% annually $8,000,000 - $13,000,000: 0.70% annually $13,000,000+: 0.50% annually

Commissions

Commissions received for sale of insurance products by certain advisory professionals.

Project-based

$250 per hour for financial planning services when no assets are supervised.

Other

Account minimum: $250,000

Main office location

Poehling Capital Management, Inc.

525 Junction Road, Suite 8900

Madison WI 53717, United States

Number of offices

2

Most active in

Arizona · California · Florida · Illinois · Minnesota · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Thomas P

Series 63, Series 65

Madison, WI

Poehling Capital Management, Inc.

Thomas Poehling is a financial advisor at Poehling Capital Management, Inc. in Madison, WI, holding Series 63 and Series 65 licenses with 23 years of industry experience. He has been with Poehling Capital Management since 2004. Outside of his advisory work, he serves as a board member of the Ryan Michael Poehling Foundation and owns Collectible Collection, LLC, an e-commerce business specializing in sports memorabilia. Poehling Capital Management provides financial planning, estate-planning coordination, and investment management services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and charitable organizations. The firm employs a value-oriented investment approach using model portfolios and quantitative tools to manage approximately $489.3 million in discretionary assets.

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting
user avatar

Evan K

Series 65

Madison, WI

Poehling Capital Management, Inc.

Evan Kurkowski is a financial advisor at Poehling Capital Management, Inc. in Madison, WI, holding a Series 65 designation with four years of industry experience. Prior to joining Poehling Capital Management in 2019, he worked at Northwestern Mutual and NYLIFE Securities. Outside of his advisory role, he is involved with Collectible Collection, LLC, an e-commerce business specializing in sports memorabilia. Poehling Capital Management provides financial planning, estate-planning coordination, and investment management services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and charitable organizations. The firm employs a value-oriented investment approach using model portfolios and quantitative tools to manage approximately $489.3 million in discretionary assets.

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting
user avatar

Patrick P

Series 66

Madison, WI

Poehling Capital Management, Inc.

Patrick Poehling is a Series 66-licensed financial advisor with 21 years of industry experience. He has been with Poehling Capital Management, Inc. since 2004. Outside of his advisory role, he manages the Ryan Michael Poehling Foundation, which provides scholarships to students at UW-La Crosse and the University of Florida. Poehling Capital Management serves individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and charitable organizations by offering financial planning, estate-planning coordination, and investment management. The firm employs a value-oriented investment approach using model portfolios and quantitative tools, focusing on large-cap equities and diversification to manage volatility.

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting
user avatar

Frederick G

CFP®, Series 63, Series 65

Madison, WI

Poehling Capital Management, Inc.

Frederick Genz is a CFP® professional at Poehling Capital Management, Inc. in La Crosse, WI, with 10 years of industry experience. He has been with Poehling Capital Management since 2015. Outside of his advisory work, he is a partner in a local LLC that owns undeveloped property in La Crosse County. Poehling Capital Management provides financial planning, estate-planning coordination, and investment management services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and charitable organizations. The firm employs a value-oriented investment approach using model portfolios and quantitative tools, managing approximately $489.3 million in discretionary assets.

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting
user avatar

Bryce S

Series 65

Madison, WI

Poehling Capital Management, Inc.

Bryce Schuster is a financial advisor at Poehling Capital Management, Inc. with a Series 65 designation and two years of industry experience. His background includes roles in recreation and wellbeing at UW-Madison and work with the Madison School & Community Recreation. Poehling Capital Management provides financial planning, estate-planning coordination, and investment management services to individuals, high-net-worth clients, trusts, pension plans, and charitable organizations. The firm employs a value-oriented investment approach using model portfolios and quantitative tools to manage approximately $489 million in discretionary assets.

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting
user avatar

Anne L

CFP®, Series 63, Series 65

Madison, WI

Poehling Capital Management, Inc.

Anne Laube is a CFP® professional with three years of industry experience, currently serving at Poehling Capital Management, Inc. in Madison, WI. Her prior experience includes roles at Fidelity Brokerage Services LLC and Turnkey Financial Management. Before entering the financial industry, she worked outside finance, including a position at Velvet Waxing Studio. Poehling Capital Management provides financial planning, estate-planning coordination, and investment management services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and charitable organizations. The firm employs a value-oriented investment approach using model portfolios and quantitative tools to align client portfolios with their objectives.

Active portfolio management Options & derivatives strategies Concentrated stock management Cash flow / budgeting
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