PLW Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$13,026,117
Total clients
33
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
33
Average account size
$394,731
About
PLW Financial provides financial planning, discretionary investment management, tax preparation, and ERISA plan advisory services to individuals, high‑net‑worth clients, and small businesses. The firm operates on a fee‑only basis and does not sell commissioned products.
The firm’s investment approach is primarily passive and long‑term, favoring low‑cost, broadly diversified index mutual funds and ETFs with portfolio construction guided by a written Investment Policy Statement; individual securities may be used selectively. Accounts are managed on a discretionary basis with ongoing monitoring and periodic rebalancing to align with clients’ stated objectives and risk tolerance.
What is distinctive about the firm is its explicit service to corporate and small‑business clients and its offering of tax preparation alongside investment advisory work, in addition to serving individual clients. The principal maintains outside public‑service work as an active firefighter, the firm uses institutional custodian platforms for custody and execution, and it does not accept commissions or maintain custody of client assets beyond authorized fee deductions.
Client services
Financial planning
Portfolio management
Expertise
Cash flow / budgeting
Debt management
General retirement planning
Passive / index investing
General tax planning
Occupation focus
Self-Employed
Fee options
$0 - $500,000: 1.20% $500,000+: 0.60%
Fee-only: Financial planning fees typically range from $1,000 to $3,000, negotiable; tax preparation fees based on scope and complexity, agreed prior to service
Main office location
PLW Financial
270 River Chase Way
New Braunfels TX 78132, United States
Number of offices
1
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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