Platform Wealth Advisors logo

Platform Wealth Advisors

Updated today

Total assets under management

$600,542,307

Total clients

256

30% high-net worth

Total advisors

9

of 16 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

28

Average account size

$2,345,868

About

Platform Wealth Advisors (PWA) manages about $600.5 million on a discretionary basis for roughly 256 client relationships and serves individuals (including high‑net‑worth), qualified retirement plans, trusts, charitable organizations, corporations and small businesses. The firm provides discretionary investment management, employee benefit retirement‑plan advisory, written financial planning, consulting services, and offers a third‑party cash management aggregator (Flourish Cash).

PWA’s investment approach is anchored in Modern Portfolio Theory and long‑term, buy‑and‑hold allocations implemented principally with low‑turnover, passively managed mutual funds and ETFs; it documents objectives and risk in written investment policy statements and uses tools such as Monte Carlo simulation to evaluate goals. For implementation and trade processing the firm relies on third‑party resources—retaining Focus Partners Advisor Solutions (FPAS) as a discretionary sub‑advisor and using research and fund offerings from firms such as Dimensional Fund Advisors—while retaining the ability to place client‑directed restrictions and performing periodic reviews.

Distinctive elements in PWA’s brochure include formal affiliations with certified public accounting and consulting firms (Walpole Advisors and Hamilton Mercer Advisors), with shared personnel and cross‑referral arrangements that may integrate tax and accounting services with advisory offerings. The firm also delegates substantial operational and portfolio management functions to FPAS, participates in Schwab Advisor Services for custody and execution, and discloses operational practices such as standing authorizations for fee transfers and a policy not to vote client proxies, features that differentiate it from many peers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial Planning Services fixed fees typically ranging from $2,500 to $10,000

Percentage

$0 - $1,000,000: 1.10% $1,000,001 - $5,000,000: 0.70% $5,000,001 - $10,000,000: 0.55% $10,000,001 - $20,000,000: 0.35% $20,000,001+: 0.25%

Other

Account minimum: $1,000,000 Minimum fee: $11,000 annual fee minimum for Investment Management services; $750 minimum quarterly fee for Employee Benefit Retirement Plan Services Fee-only: Financial Planning fixed fees ranging from $2,500 to $10,000; Consulting services annual fee of 0.20% (20 basis points)

Main office location

Platform Wealth Advisors

6510 S. Millrock Dr

Holladay UT 84121, United States

Number of offices

4

Most active in

Arizona · California · Georgia · Louisiana · Nebraska · New Hampshire · New Jersey · New York · North Carolina · Oregon · Pennsylvania · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James A

Series 66

Missouri City, TX

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Ryan G

CFP®

Goleta, CA

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Albert S

Series 66

Forked River, NJ

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Kirk S

CFP®, PFS™, Series 66

Goleta, CA

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Peter M

Series 66

Morganville, NJ

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Marlin S

CFP®, Series 63, Series 65

Goleta, CA

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Anita P

PFS™, Series 65

Goleta, CA

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Donovan R

CFP®, Series 66

Goleta, CA

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
user avatar

Paul M

CFP®, Series 63, Series 65

Goleta, CA

Platform Wealth Advisors

Passive / index investing Wealth management College savings (529s, UTMA, etc.) Business sale tax planning General retirement planning Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")