Plan2Thrive Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$119,274,500
Total clients
237
10% high-net worth
Total advisors
3
of 6 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
79
Average account size
$503,268
About
Plan2Thrive Financial is a small advisory firm serving individual and high-net-worth clients, managing roughly $119 million for about 237 clients through a three-advisor team. The firm provides ongoing portfolio management, financial planning (including an ongoing planning option), pension/401(k) consulting, and selection/referral to third‑party money managers.
The firm documents client objectives and risk tolerances in written Investment Policy Statements and generally pursues long-term, fundamentally driven strategies with discretionary portfolio management. Plan2Thrive may allocate client assets to third‑party advisers (including SEI Private Trust and Capital Group/American Funds) and reviews those managers’ performance as part of its service, and it states it acts as a fiduciary when advising on retirement accounts.
Compared with peers, Plan2Thrive discloses two relatively uncommon practices: it uses endorsements and client testimonials in its advertising, and it requires clients to use specified custodians (SEI Private Trust Co., Capital Group or Bright Directions) for execution and custody. The brochure also discloses that some supervised persons are licensed insurance agents and that the firm recently transitioned to SEC registration, matters the firm identifies and addresses as potential conflicts or material changes.
Client services
Fee options
Fixed fee for financial planning up to $5,000; ongoing planning fee up to $200 per month
$0+: 0-0.0135% (0-1.35 basis points) for SEI Private Trust Company portfolio management fees $0+: 0-0.0135% (0-1.35 basis points) for Capital Group/American Funds portfolio management fees $0+: 0-0.0050% (0-0.50 basis points) for John Hancock pension consulting fees $0+: 0-1.50% for selection of other advisers fees (inclusive of P2TF standard fee plus third-party adviser fee)
Up to $200 per hour for financial planning services
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Main office location
Plan2Thrive Financial
220 W Davenport St
Eldridge IA 52748, United States
Number of offices
1
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