Plan First Wealth LLC logo

Plan First Wealth LLC

Updated today

Client assets under management

$140,315,313

Clients

96

67% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

32

Low

Average account size

$1,461,618

About

Plan First Wealth serves individual clients and families with a specialist focus on British expatriates living in the United States, addressing cross-border financial issues tied to UK domicility such as UK pensions, ISAs, endowment policies, and unit trusts. The firm provides investment management and financial planning services and delivers advisory services to wrap-fee accounts through the Betterment for Advisors platform.

Investment decisions for wrap accounts are implemented on a discretionary basis through Betterment and its affiliated broker-dealer, using Betterment-constructed portfolios, third‑party model portfolios, or advisor-designed custom portfolios that rely on specified return and volatility assumptions. Betterment’s platform supports goal‑based investing, automated rebalancing, and centralized account access and reporting; the advisor meets with clients at least annually to review the wrap program accounts.

The firm’s combination of a focused cross‑border client niche and a wrap‑fee delivery model on a digital platform is a notable feature relative to many peers. The brochure discloses that wrap accounts receive quarterly performance summaries and that Betterment may offer advisor-facing services such as webinars and business‑development support, with related conflicts disclosed.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

Cross-border & expatriate issues

Demographic focus

Immigrants

Fee options

Percentage

1.00% starting tier (tiered fee structure)

Other

Account minimum: $250,000

Main office location

Plan First Wealth LLC

Greenwich CT, United States

Number of offices

3

Most active in

California · Connecticut · Florida · Massachusetts · New Jersey · New York · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Martha K

CFP®, ChFC®, Series 63

Gainesville, FL

Plan First Wealth LLC

Martha Kern is a CFP®, ChFC®, and Series 63 licensed advisor with 20 years of industry experience. She has worked at Plan First Wealth LLC since 2019 and previously held roles at Eagle Strategies LLC and New York Life Insurance Company. Plan First Wealth LLC specializes in serving British expatriates living in the United States, focusing on cross-border financial issues related to UK domicility. The firm offers investment management and financial planning services, utilizing a wrap-fee delivery model through the Betterment for Advisors platform.

Cross-border & expatriate issues Immigrants
user avatar

James B

CFP®, Series 63, Series 66

Philadelphia, PA

Plan First Wealth LLC

James Boyle is a CFP® professional with nine years of industry experience. He is currently with Plan First Wealth LLC and has previously worked at LPL Financial, Bank of America, Merrill Lynch, and FIS Brokerage & Securities Services. Plan First Wealth LLC serves individual clients and families, specializing in British expatriates living in the United States and addressing cross-border financial issues related to UK domicility. The firm provides investment management and financial planning services, utilizing a wrap-fee model through the Betterment platform that supports goal-based investing and automated rebalancing.

Cross-border & expatriate issues Immigrants
user avatar

Richard T

Series 65

Greenwich, CT

Plan First Wealth LLC

Richard Taylor is a financial advisor at Plan First Wealth LLC with 10 years of industry experience. He holds a Series 65 designation and previously worked at DeVere USA INC. from 2015 to 2018 before joining Plan First Wealth in 2018. Plan First Wealth serves individual clients and families, specializing in British expatriates living in the United States. The firm addresses cross-border financial issues related to UK domicility and provides investment management and financial planning services, including advisory services through the Betterment for Advisors platform.

Cross-border & expatriate issues Immigrants
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