Petra Financial Advisors Inc logo

Petra Financial Advisors Inc

Updated today

Client assets under management

$440,516,069

Clients

378

33% high-net worth

Advisors

7

of 15 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

54

Typical

Average account size

$1,165,386

About

Petra Financial Advisors serves individuals (including high‑net‑worth clients), families, retirement plans, trusts, estates, family businesses and charitable organizations with comprehensive financial planning and discretionary investment management. The firm operates as a fee‑only advisory team and manages client assets on a discretionary basis for a mid‑sized advisor team.

Petra begins client relationships with a written financial plan and an Investment Policy Statement, then implements and supervises portfolios using a mix of fundamental, technical and cyclical analysis together with computer modeling for cash‑flow and tax projections. Portfolios may include mutual funds, ETFs, bonds, alternative investments and specialized strategies, and the firm will sometimes retain legacy holdings or select share classes to address custodial, tax or operational constraints.

Distinctive features include providing ERISA fiduciary retirement‑plan advisory and vendor‑oversight services in addition to individual planning, and offering project‑based engagements outside routine planning. The firm maintains institutional relationships with SEI, Charles Schwab, Fidelity and a trading partner that supply platform technology, research and marketing support — notably, SEI provides platform access, client pricing discounts and other non‑cash benefits that Petra discloses and which may create an incentive to recommend SEI’s solutions.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Business succession planning Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Special Project fees range from $1,500 to $50,000; financial planning development minimum fee $8,000

Percentage

0.40% to 2.00%, tiered reducing as account size increases

Project-based

Hourly charges offered but specific rates not stated

Other

Minimum fee: Minimum financial planning development fee is $8,000 Fee-only: Fees are paid directly by clients; no commissions accepted

Main office location

Petra Financial Advisors Inc

2 North Nevada Ave Suite 1300

Colorado Springs CO 80903-1626, United States

Number of offices

3

Most active in

Arizona · California · Colorado · Florida · Louisiana · Nebraska · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kyle H

Series 65

Colorado Springs, CO

Petra Financial Advisors Inc

Kyle Householder is a financial advisor at Petra Financial Advisors Inc in Colorado Springs, CO, holding a Series 65 credential with four years of industry experience. He previously worked at Accelerated Wealth Advisors, LLC for three years before joining Petra Financial Advisors. Petra Financial Advisors serves individuals, families, retirement plans, trusts, estates, family businesses, and charitable organizations with comprehensive financial planning and discretionary investment management. The firm uses a combination of fundamental, technical, and cyclical analysis alongside computer modeling to implement and supervise portfolios, offering specialized services such as ERISA fiduciary retirement-plan advisory and project-based engagements.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Jennifer H

CFP®

Colorado Springs, CO

Petra Financial Advisors Inc

Jennifer Hernandez is a CFP® professional with five years of experience at Petra Financial Advisors Inc in Colorado Springs, CO. She has been with Petra since 2017 and previously worked in education with Academy School District 20. Petra Financial Advisors serves individuals, families, retirement plans, trusts, estates, family businesses, and charitable organizations with comprehensive financial planning and discretionary investment management. The firm uses a combination of fundamental, technical, and cyclical analysis along with computer modeling to implement and supervise portfolios and offers specialized services such as ERISA fiduciary retirement-plan advisory and project-based engagements.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Crystal K

Series 65

Colorado Springs, CO

Petra Financial Advisors Inc

Crystal Karstens is a financial advisor at Petra Financial Advisors Inc in Colorado Springs, CO, holding a Series 65 designation with eight years of industry experience. She has been with Petra Financial Advisors since 2004. Petra Financial Advisors serves individuals, families, retirement plans, trusts, estates, family businesses, and charitable organizations with comprehensive financial planning and discretionary investment management. The firm operates as a fee-only advisory team, beginning client relationships with a written financial plan and Investment Policy Statement, and employs a variety of analytical methods and investment strategies to manage portfolios.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Shannon R

Series 65

Colorado Springs, CO

Petra Financial Advisors Inc

Shannon Ross is a financial advisor at Petra Financial Advisors Inc with seven years of industry experience. She holds a Series 65 designation and has worked at firms including Cambridge Investment Research Advisors and Accelerated Wealth Advisors LLC. Outside of financial advising, Ross is president of YOUNIFY Consulting, a business consulting firm, and also manages administrative services for BNW Contracting Inc. Petra Financial Advisors serves individuals, families, retirement plans, trusts, estates, family businesses, and charitable organizations with comprehensive financial planning and discretionary investment management. The firm uses a combination of fundamental, technical, and cyclical analysis along with computer modeling to implement and supervise portfolios tailored to client needs.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

John P

CFP®, Series 63, Series 65

Tempe, AZ

Petra Financial Advisors Inc

John Pfaffmann is a CFP® with 35 years of experience in the financial advisory industry. He is the principal of Rubicon Financial Network and has held advisory roles at Petra Financial Advisors Inc and First Allied Advisory Services, among others. He divides his time primarily between Petra Financial Advisors and Rubicon Financial Network, which he has operated since 1996. Rubicon Financial Network offers financial planning, consulting, estate settlement assistance, and limited investment management primarily for individuals, high-net-worth clients, trusts, estates, and business entities. The firm focuses on tactical management of variable annuity and life insurance sub-accounts, emphasizing sector strength and a combination of fundamental, technical, and cyclical analysis.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Jonathan F

CFP®

Colorado Springs, CO

Petra Financial Advisors Inc

Jonathan Forbes is a CFP® professional with eight years of experience at Petra Financial Advisors Inc in Colorado Springs, CO. He has been with Petra Financial Advisors since 2013. Petra Financial Advisors serves individuals, families, retirement plans, trusts, estates, family businesses, and charitable organizations with comprehensive financial planning and discretionary investment management. The firm uses a combination of fundamental, technical, and cyclical analysis alongside computer modeling to implement and supervise portfolios, and offers specialized services including ERISA fiduciary retirement-plan advisory and project-based engagements.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
user avatar

Lisa M

CFP®, Series 63

Colorado Springs, CO

Petra Financial Advisors Inc

Lisa Malick is a CFP® with 14 years of experience in the financial services industry. She is currently with Petra Financial Advisors Inc and has prior experience at Cambridge Investment Research Advisors, Purshe Kaplan Sterling Investments, and Lighthouse Financial LLC. Petra Financial Advisors serves individuals, families, retirement plans, trusts, estates, family businesses, and charitable organizations with comprehensive financial planning and discretionary investment management. The firm uses a combination of fundamental, technical, and cyclical analysis alongside computer modeling to implement and supervise portfolios, and also provides ERISA fiduciary retirement-plan advisory and vendor-oversight services.

Business succession planning Charitable giving & philanthropy Founder/Business Owner Retired
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