Peterson Wealth Services Inc.

Peterson Wealth Services, Inc. provides fee‑only investment management and comprehensive financial planning to individuals and institutional clients, including small‑business owners, divorcees, retirees, high‑net‑worth individuals and financially independent women. The firm manages both discretionary and non‑discretionary accounts, offers retirement plan advisory services (including ERISA 3(21) and 3(38) roles), and provides estate, tax‑aware and goal‑based planning.

Investment decisions are guided by written client profiles and investment plans and use a strategic asset allocation approach that places passive indices and ETFs at the core while adding actively managed funds and individual equities when appropriate. The firm determines client risk tolerance through questionnaires and a third‑party risk tool (Nitrogen, formerly Riskalyze), may engage sub‑advisors for separate account management, and conducts periodic (typically quarterly) reviews of accounts.

The brochure discloses several features that set the firm apart from many peers: it offers insurance products (annuity, term, whole life, and long‑term care) and discloses earning commissions on those sales, and it has an affiliated divorce consulting business (Utah Divorce Planning) with some IARs serving as divorce specialists. The firm also notes use of third‑party technology with artificial‑intelligence components for client servicing and maintains a $1,000,000 account minimum (waivable), which together with its $528 million in discretionary AUM and four advisors informs its client service model.