Personal Financial Partners
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$21,160,672
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
57
9% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
57
Average account size
$371,240
About
Personal Financial Partners is a fee-only, independent advisory firm that works with individual and high-net-worth household clients as well as pension plans and corporate or business clients, providing wealth management, financial planning, and retirement plan consulting and management. The firm operates as a solo practice and delivers discretionary portfolio management alongside project-based and ongoing financial planning services.
The firm combines a disciplined, portfolio-construction approach — drawing on modern portfolio theory and a mix of passive and active strategies — with tailored planning that can incorporate tax, estate, risk management, and socially responsible investing preferences. Investment recommendations commonly use stocks, bonds, mutual funds, and ETFs, and portfolios are monitored on a regular cadence with client-imposed restrictions accommodated in writing.
Distinctive features include an explicit practice serving employer-sponsored retirement plans and acting in an ERISA fiduciary capacity (including serving as an investment manager under Section 3(38) for some plans), which is less common among independent solo advisers. The firm is newly formed and relatively small (about $21.2 million in discretionary AUM across a limited client base) and requires client custody on an institutional Schwab platform, a practice that may affect execution and platform access relative to peers.
Client services
Financial planning
Portfolio management
Pension consulting
Expertise
Wealth management
College savings (529s, UTMA, etc.)
Fee options
Project-Based Financial Planning fee not to exceed $5,000, negotiable
$0 - $250,000: 1.45% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.10% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $3,000,000: 0.80% $3,000,001 - $4,000,000: 0.60% $4,000,001+: 0.50%
Fee-only: Financial planning services annual fee up to $5,000, negotiable; Project-Based Financial Planning fixed fee up to $5,000, negotiable
Main office location
Personal Financial Partners
5425 Wisconsin Ave, Suite 600
Chevy Chase MD 20815, United States
Number of offices
1
Most active in
Personal Financial Partners has reported serving >5 clients in these states in the last 12 months.
District of Columbia · Maryland · Texas · Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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