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Penney Financial

Updated today

Client assets under management

$299,560,393

Clients

109

88% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

36

Low

Average account size

$2,748,260

About

Penney Financial provides fee-only financial planning and investment advisory services to individuals, families, and high‑net‑worth clients, and also works with trusts, estates and small business entities. As of December 31, 2025 the firm reported $303,508,319 in discretionary assets under management across roughly 109 client relationships and three advisors.

The firm typically begins engagements with a comprehensive financial plan and then offers three ongoing service tiers—an hourly Contributor option, a Consultant level billed on client net assets, and a Confidant level that includes discretionary asset management governed by an Investment Policy Statement. Investment implementation emphasizes diversified allocations built primarily with low‑cost mutual funds and ETFs, a goal‑ or cash‑flow‑based planning approach depending on the client’s retirement horizon, and a long‑term buy‑and‑hold orientation with periodic rebalancing.

Compared with many peers of similar advisor headcount, Penney Financial has a relatively large asset base and a small client roster, producing a high AUM‑per‑advisor and AUM‑per‑client profile that can influence account minimums and service structuring. The firm’s Consultant fee schedule relies on a broadly defined Net Asset calculation that explicitly includes items such as real estate, business interests, trusts and mineral rights, and the advisor uses proprietary portfolio models and flexible onboarding practices (including discretionary acceptance of below‑minimum households and occasional first‑year discounts), features that differentiate its client selection and fee design.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning General tax planning Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Flat fees for comprehensive financial plans, negotiated based on scope and complexity

Percentage

$0 - $1,500,000: 0.65% $1,500,001 - $3,000,000: 0.55% $3,000,001 - $5,000,000: 0.45% $5,000,001 - $10,000,000: 0.35% $10,000,001+: 0.28%

Project-based

Hourly financial planning fee of $450 per hour

Subscriptions

Consultant service level fees based on net assets, ranging from $5,000 to $50,000+ annually, paid quarterly

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual fee of $5,000 for Consultant service level Fee-only: Fee-only advisory firm, no commissions or mark-ups on securities or insurance products

Main office location

Penney Financial

825 Town And Country Lane, 12 Th Fl

Houston TX 77024-4563, United States

Number of offices

3

Most active in

Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cameron P

CFP®, Series 63, Series 65

Houston, TX

Penney Financial

Cameron Penney is a CFP® professional with 14 years of industry experience, currently serving as an advisor at Penney Financial since 2015. He holds Series 63 and Series 65 licenses and operates out of Houston, TX. Penney Financial serves individuals, families, and high-net-worth clients as a fee-only fiduciary, offering comprehensive financial planning, hourly consultations, and multiple levels of ongoing advice including discretionary asset management. The firm employs a research-driven, academically informed investment approach centered on written Investment Policy Statements and long-term, buy-and-hold strategies using low-cost mutual funds and ETFs.

General retirement planning Income planning General tax planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Kathryn P

CFP®

Houston, TX

Penney Financial

Kathryn Prestwood is a CFP® professional with five years of experience, currently serving at Penney Financial. Her background includes roles at Penney Financial since 2019, as well as positions at Heart and Soul Tea Room, RMB Capital, Pine Cove, Live Oak Church, and Texas Tech University. Penney Financial is a fee-only fiduciary firm that serves individuals, families, high-net-worth clients, trusts, estates, charitable organizations, and small businesses. The firm employs a research-driven, academically informed investment approach with a focus on long-term, buy-and-hold strategies using low-cost mutual funds and ETFs.

General retirement planning Income planning General tax planning Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Michelle S

Series 66

Houston, TX

Penney Financial

Michelle Smith is a financial advisor at Penney Financial with five years of industry experience. She holds the Series 66 designation and previously worked at Questar Asset Management and Questar Capital Corporation. Outside of her advisory role, Smith is the Chief Financial Officer and owner of The Smith Property Group, a rental property management business. Penney Financial serves individuals, families, high-net-worth clients, trusts, estates, charitable organizations, and small businesses through comprehensive financial planning and discretionary asset management. The firm employs a research-driven, academically informed investment approach focused on long-term, buy-and-hold strategies using low-cost mutual funds and ETFs.

General retirement planning Income planning General tax planning Charitable giving & philanthropy Founder/Business Owner Executive
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