Peninsula Asset Management Inc

Peninsula Asset Management provides individualized investment management to a range of private clients, including individuals, trusts, retirement plans, estates and charitable organizations, managing both discretionary and non-discretionary accounts. Portfolios are created and maintained using publicly traded equities, exchange-traded funds and fixed income securities, with occasional use of no-load mutual funds for smaller accounts.

The firm determines client objectives through personal interviews and tailors portfolios based on income needs, liquidity, time horizon and risk tolerance, employing both fundamental and technical analysis in security selection. Its equity approach emphasizes companies with consistent long-term growth in earnings and dividends while fixed income investments are used for current income and stability.

Distinctive features include acting as the portfolio manager for clients enrolled in wrap-fee programs—where clients transact through their broker and a portion of the wrap fee is paid to the firm—which is an uncommon arrangement for firms of this type. Peninsula also participates in an institutional custody program that provides operational benefits to the adviser, maintains a small advisor team overseeing roughly $284 million in assets, and conducts weekly Investment Policy Committee reviews.