Pelican Advisory LLC

Pelican Advisory, LLC provides discretionary investment management and ongoing financial planning primarily for families (typically those with at least $1,000,000 in assets), and also works with business owners, high‑net‑worth individuals, pension plans and certain insurance company clients. The firm emphasizes a coordinated, team‑led service model that includes implementation support and collaboration with outside professionals to address estate, tax, and other planning needs.

The firm describes an active, client‑by‑client approach: portfolios are customized using a third‑party risk tool (Riskalyze) and managed on a discretionary basis, with a preference for ETFs to lower costs and tax impact while retaining the ability to use mutual funds, annuities, non‑traded securities and structured notes where appropriate. Pelican also takes a hands‑on role in implementation — for example identifying, recommending and working with providers until planning tasks are completed — rather than delivering one‑time advice.

Noteworthy features relative to many peers include its recent formation and compact advisory team managing roughly $89.5 million in discretionary AUM, plus personnel who are separately licensed as insurance agents and registered representatives of LPL Financial, which enables the firm to facilitate insurance and brokerage transactions directly. The firm’s reliance on LPL’s custodial and advisory programs affects the investment vehicles available (including mutual fund share‑class considerations) and the operational support Pelican receives.