Pearson Financial Services logo

Pearson Financial Services

Updated today

Client assets under management

$0

Clients

500

0% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

100

High

Average account size

$0

About

Pearson Financial Services provides comprehensive financial planning and asset allocation/portfolio monitoring for individuals and families, as well as trusts and estates. The firm offers both wrap‑fee and non‑wrap fee arrangements, reports approximately $780 million in assets under advisement (as of December 31, 2025), and generally charges asset‑based advisory fees that may be deducted from custodian accounts.

Pearson delivers non‑discretionary, team‑based wealth management: advisors gather detailed client information, construct customized allocations that rely largely on mutual funds and Vanguard index ETFs, and monitor portfolios periodically while contacting clients before implementing changes. Its stated investment methods include modern portfolio theory and long‑term purchase strategies, and the firm emphasizes coordinating investment, tax, and estate planning within its process.

A number of features in the brochure are uncommon among comparable team firms: some advisory representatives are dually registered as broker‑dealer registered representatives (and may receive commissions in addition to advisory fees), the firm sponsors a PFS wrap fee program, and the firm has affiliated legal and accounting relationships where owners or supervised persons operate a law practice and provide paid accounting services. These affiliations and commission arrangements are disclosed in the brochure and managed through written agreements, supervisory oversight, and the firm’s Code of Ethics; the firm also does not accept discretionary trading authority and leaves proxy voting to clients.

Client services

Asset allocation and portfolio monitoring

Expertise

General retirement planning Wealth management

Fee options

Percentage

$0 - $2,500,000: 1.00% annually $2,500,001 - $5,000,000: 0.50% annually $5,000,001+: 0.25% annually

Commissions

Commissions may be earned on some securities transactions when acting as Registered Representatives of PKS; advisory fees offset commissions earned on pension, profit-sharing, 401k, IRA accounts to avoid prohibited transactions.

Other

Account minimum: $100,000 Minimum fee: Minimum total advisory fee generally $1,000 per year per household

Main office location

Pearson Financial Services

586 Main St

Dennis MA 02638, United States

Number of offices

2

Most active in

Colorado · Connecticut · Florida · Maine · Maryland · Massachusetts · New Hampshire · New Jersey · New York · Pennsylvania · Rhode Island · Texas · Vermont · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William L

CFA®

Dennis, MA

Pearson Financial Services

William Lord is a CFA® charterholder with 18 years of industry experience. He has been with Pearson Financial Services since 2007 and also serves as an estate administrator at the Law Office of Kathleen Fowler. Pearson Financial Services works with individuals and families, including trusts and estates, providing asset allocation, portfolio monitoring, and comprehensive financial planning. The firm employs a team-based approach that integrates investment, tax, and estate planning, using primarily mutual funds and index ETFs with long-term portfolio management principles.

General retirement planning Wealth management
user avatar

Bryan B

CFP®, Series 66

Dennis, MA

Pearson Financial Services

Bryan Bastoni is a CFP® and holds a Series 66 license with 24 years of industry experience. He has worked at Pearson Financial Services since 1999 and has been with Purshe Kaplan Sterling Investments since 2005. Based in Venice, FL, he provides financial planning services through his long tenure at these firms. Pearson Financial Services works with individuals and families, including trusts and higher-net-worth households, providing asset allocation, portfolio monitoring, and comprehensive financial planning. The firm employs a team-based approach integrating investment, tax, and estate planning, primarily using mutual funds and index ETFs, with portfolio changes requiring client approval.

General retirement planning Wealth management
user avatar

Coral M

Series 63, Series 65

Dennis, MA

Pearson Financial Services

Coral Murphy is a financial advisor at Pearson Financial Services with 26 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Pearson Financial Services since 1996. Outside of her advisory role, she is a partner in Chase Garden Creek, LLC, a rental property management business. Pearson Financial Services serves individuals and families, including trusts and estates, offering asset allocation, portfolio monitoring, and comprehensive financial planning. The firm employs a team-based approach integrating investment, tax, and estate planning, primarily using mutual funds and index ETFs, with portfolio changes requiring client approval.

General retirement planning Wealth management
user avatar

Kathleen F

Series 65

Dennis, MA

Pearson Financial Services

Kathleen Fowler is a financial advisor at Pearson Financial Services with 19 years of industry experience. She holds a Series 65 designation and has been affiliated with Pearson Financial Services since 2006. In addition to her advisory role, she operates the Law Offices of Kathleen Fowler, combining legal and financial expertise. Pearson Financial Services serves individuals and families, including trusts and estates, offering asset allocation, portfolio monitoring, and comprehensive financial planning. The firm employs a team-based approach integrating investment, tax, and estate planning, primarily utilizing mutual funds and index ETFs within a long-term, Modern Portfolio Theory framework.

General retirement planning Wealth management
user avatar

Christopher D

Series 66

Dennis, MA

Pearson Financial Services

Christopher Dupee is a financial advisor at Pearson Financial Services with 22 years of industry experience. He has held roles at Pearson Financial since 2009 and previously worked at Purshe Kaplan Sterling Investments for 13 years. In addition to his advisory work, Dupee is a CPA providing accounting, tax review, and compiled financial statement services at Sanders Walsh & Eaton. Pearson Financial Services serves individuals and families, including trusts, estates, and higher-net-worth households, offering asset allocation, portfolio monitoring, and comprehensive financial planning. The firm employs a team-based approach integrating investment, tax, and estate planning, primarily using mutual funds and index ETFs, with portfolio changes made only after client approval.

General retirement planning Wealth management
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