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PDS Planning Inc

Updated today

Client assets under management

$2,085,800,879

Clients

607

69% high-net worth

Advisors

10

of 19 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

61

Typical

Average account size

$3,436,245

About

PDS Planning, Inc. is a fee-only registered investment adviser that provides financial planning and portfolio management to individuals (including high-net-worth clients), business entities, pension plans, and charitable organizations; the firm manages roughly $2.17 billion on behalf of about 600 clients. Services include customized financial planning reports, investment advisory/portfolio management, participant-directed retirement plan support, and limited standalone consulting engagements.

The firm typically develops an Investment Policy Statement, monitors portfolios on an ongoing basis, and allocates across ETFs, mutual funds, separately managed accounts, individual equities and fixed income, with the option to recommend independent managers. PDS treats cash as an asset class for defensive positioning, uses Schwab Institutional custody and reporting, and charges an annual fixed fee for ongoing planning and advisory services rather than the percentage-of-AUM fee model common among similarly sized peers.

Distinctive features in the brochure include an explicit firm policy on cryptocurrency (PDS will not exercise discretionary authority to purchase crypto and requires client authorization for such exposures) and an articulated AI governance framework that limits public AI use of nonpublic personal information and requires human review of AI outputs. The firm, founded in 1985, also notes specific planning capabilities such as executive compensation and closely held business succession work and offers tiered service levels (portfolio management, foundational planning, and comprehensive wealth management) that can be delivered via fixed-fee arrangements or limited engagements.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Annual fixed fee for ongoing financial planning and investment advisory services; limited engagements (e.g., college funding, retirement analysis, insurance review) may be on a separate mutually agreed flat fee basis.

Other

Minimum fee: Annual fixed fee determined by various factors including portfolio composition, scope and complexity of engagement, anticipated servicing needs, related accounts, professionals rendering services, competition, and client negotiations; billed monthly or quarterly in advance; no specific minimum amount stated. Fee-only: Fee-only firm charging annual fixed fees for financial planning and investment advisory services; no commissions received.

Main office location

PDS Planning Inc

475 Metro Place S., Suite 460

Dublin OH 43017, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Indiana · Kentucky · Michigan · Nebraska · New York · North Carolina · Ohio · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jamie M

CFP®, Series 63

Dublin, OH

PDS Planning Inc

Jamie Menges is a CFP® with 23 years of industry experience, currently serving as an advisor at PDS Planning, Inc. since 2013. He holds a Series 63 designation and is based in Dublin, Ohio. PDS Planning, Inc. is a fee-only registered investment adviser that serves individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm provides comprehensive financial planning and investment advisory services with a planning-driven approach, emphasizing fixed-fee engagements and a fiduciary standard.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Rita I

Series 65

Dublin, OH

PDS Planning Inc

Rita Itsell is a Series 65-licensed financial advisor at PDS Planning Inc with 12 years of industry experience. She has been with PDS Planning since 2002. PDS Planning Inc is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm focuses on planning-driven investment decisions and offers comprehensive financial planning and investment advisory services, including retirement-plan consulting and estate coordination.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Tad H

CFP®, Series 66

Dublin, OH

PDS Planning Inc

Tad Herrington is a CFP® with 10 years of industry experience, currently with PDS Planning Inc in Dublin, OH. His prior roles include positions at Graver Capital Management, SWS Partners, Wealth Launch, Clark Asset Management, Mtbw/John E. Sestina and Company, and UBS Financial Services. He is the founder and consultant of Wealth Launch Planning Solutions, a practice management consulting service for financial advisors. PDS Planning, Inc. is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm focuses on planning-driven investment decisions, comprehensive financial planning, and portfolio monitoring across various asset types, operating primarily under an annual fixed-fee model.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Kurt B

CFA®, Series 65

Dublin, OH

PDS Planning Inc

Kurt Brown is a CFA® charterholder with 12 years of industry experience, currently serving as a financial advisor at PDS Planning, Inc. in Dublin, OH. He has been with PDS Planning since 2010. PDS Planning, Inc. is a fee-only registered investment adviser that provides comprehensive financial planning and investment advisory services to individuals, high-net-worth households, business entities, pension plans, charitable institutions, and non-profit organizations. The firm emphasizes planning-driven investment decisions, ongoing portfolio monitoring, and a fiduciary standard, offering a fixed-fee model for client engagements and a range of services including retirement-plan consulting and business succession planning.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Kyle E

Series 63, Series 65

Dublin, OH

PDS Planning Inc

Kyle Euton is a financial advisor at PDS Planning Inc with 10 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Fidelity Brokerage Services, LLC from 2014 to 2020 before joining PDS Planning in 2020. PDS Planning Inc is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profit organizations. The firm emphasizes planning-driven investment decisions and offers comprehensive financial planning and investment advisory services, including retirement-plan consulting and business succession planning.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Laurie L

CFP®

Dublin, OH

PDS Planning Inc

Laurie Licata is a CFP® professional with six years of industry experience, currently serving as a financial advisor at PDS Planning, Inc. in Dublin, OH. She has been with PDS Planning since 2008. PDS Planning, Inc. is a fee-only registered investment adviser that serves individual clients, business entities, pension plans, charitable institutions, and non-profit organizations. The firm focuses on planning-driven investment decisions and offers comprehensive services including retirement-plan consulting, executive compensation, business succession planning, estate coordination, and education funding analysis.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

James R

CFP®

Dublin, OH

PDS Planning Inc

James Rogers is a CFP® professional with 18 years of experience in the financial services industry. He has worked at Fisher Investments and Hamilton Capital Management Inc. He is currently an advisor at PDS Planning Inc in Dublin, Ohio. PDS Planning Inc is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm focuses on planning-driven investment decisions and offers comprehensive financial planning and advisory services, including retirement-plan consulting and estate coordination.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Kevin D

CFP®, Series 65

Dublin, OH

PDS Planning Inc

Kevin Doll is a CFP® and holds a Series 65 license with 21 years of industry experience. He has been with PDS Planning, Inc. since 2022 and previously worked at Hamilton Capital Management Inc for seven years. PDS Planning, Inc. is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm focuses on planning-driven investment decisions and offers services including retirement-plan consulting, executive compensation, business succession planning, and estate coordination.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Andrew P

CFP®

Dublin, OH

PDS Planning Inc

Andrew Potosky is a CFP® professional at PDS Planning Inc with four years of industry experience. He has worked at Nationwide Investment Services Corporation and Fidelity Investments prior to joining PDS Planning in 2018. PDS Planning Inc is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profit organizations. The firm focuses on planning-driven investment decisions, providing comprehensive financial planning and investment advisory services with a fixed-fee model for many client engagements.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Robert H

CFP®, Series 63

Columbus, OH

PDS Planning Inc

Robert Hamilton is a CFP® with 43 years of industry experience. He has been with PDS Planning, Inc. since 1989 and Royal Alliance Associates, Inc. since 1990. PDS Planning, Inc. is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profit organizations. The firm emphasizes planning-driven investment decisions, offers comprehensive financial planning and investment advisory services, and uses an annual fixed-fee model for most client engagements.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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