Pathfinder Advisory, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$121,422,558
Total clients
142
33% high-net worth
Total advisors
3
of 5 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
47
Average account size
$855,088
About
Pathfinder Advisory, Inc. provides fee-based financial planning and asset management to individuals, business entities, trusts, estates and charitable organizations, managing roughly $121 million across about 145 client relationships. Services include integrated financial planning (investor education and financial coaching), portfolio management on both discretionary and non‑discretionary bases, and implementation support through recommended custodians.
The firm emphasizes strategic asset allocation and diversification, using both fundamental and technical analysis to tailor portfolios to client objectives and risk tolerance. Pathfinder customizes relationships through documented goals and may place trades under limited discretionary authority; it also uses third‑party money management arrangements (including a tri‑party co‑adviser relationship) when appropriate.
Noteworthy differences from many peers include its role as a licensed insurance producer and the fact that some representatives may recommend and sell insurance products for commission alongside advisory services, a potential conflict the brochure discloses. The firm also highlights investor education and coaching as part of its planning work and maintains co‑adviser relationships with third‑party managers to implement certain strategies.
Client services
Expertise
Fee options
Up to $10,000 fixed fee for financial planning services (negotiable)
$1 - $500,000: 0.99% - 2.00% $500,001 - $1,000,000: 0.85% - 1.75% $1,000,001 - $4,000,000: 0.75% - 1.50% Over $4 million+: 0.50% - 1.00%
Insurance product commissions earned by licensed insurance agents affiliated with the firm, separate from advisory fees
Up to $300 per hour (negotiable) for financial planning services
Fee-only: Financial planning fees: up to $10,000 fixed fee or $300/hour (negotiable)
Main office location
Pathfinder Advisory, Inc.
6981 Redansa Dr
Rockford IL 61108, United States
Number of offices
1
Most active in
Illinois · Texas · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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