Partners in Financial Planning, LLC logo

Partners in Financial Planning, LLC

Updated today

Client assets under management

$904,422,524

Clients

391

9% high-net worth

Advisors

8

of 14 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

49

Low

Average account size

$2,313,101

About

Partners in Financial Planning, LLC serves individuals, business entities, trusts, estates, charitable organizations and retirement plans, managing approximately $913.6 million on a discretionary basis for roughly 391 clients through a team of eight advisors. The firm offers investment advisory services, ongoing financial planning and stand-alone consulting, and notes that simple federal and state tax preparation is included in the base annual fee while more complex returns incur additional charges.

PIFP provides discretionary wealth management on a fixed annual retainer that combines a planning fee component with a percentage of assets under management and implements both long‑term and short‑term purchase strategies. The firm generally recommends custody with large custodians such as Charles Schwab or Fidelity, conducts ongoing account reviews, and may require prepayment of the first three months’ fees for new clients to cover initial planning work.

A few operational practices distinguish the firm from many peers: it explicitly includes tax preparation services within its advisory offering and discloses additional fees for complex tax returns, and it documents an ability to have advisory fees debited by the account custodian while urging clients to compare custodian statements with any reports PIFP provides. The brochure also discloses a trade error policy under which the firm reimburses accounts for losses from its trade errors (while reconciling gains and losses with custodian accounts), and the firm does not accept performance‑based fees.

Client services

Financial planning Portfolio management

Expertise

General estate planning guidance Charitable giving & philanthropy

Fee options

Fixed

Investment advisory services charged on a fixed annual retainer fee basis plus a percentage of assets under management; includes a fixed planning fee component plus percentage of AUM.

Project-based

Generally $350 per hour for financial planning and consulting services (stand-alone).

Subscriptions

Investment advisory services charged as an annual retainer fee, billed quarterly or semi-annually in advance.

Other

Fee-only: Financial planning and consulting services charged on a stand-alone hourly fee basis, generally $350 per hour (hourly services no longer offered to new clients).

Main office location

Partners in Financial Planning, LLC

421 South College Avenue

Salem VA 24153, United States

Number of offices

2

Most active in

Colorado · Florida · Georgia · North Carolina · South Carolina · Texas · Virginia · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sethalan C

CFP®

Salem, VA

Partners in Financial Planning, LLC

Sethalan Carter is a CFP® professional with three years of industry experience, currently serving at Partners in Financial Planning, LLC since 2021. Prior to joining the firm, he worked at Virginia Tech and Alleghany High School. Partners in Financial Planning, LLC provides discretionary investment management, ongoing financial planning, and related consulting to individuals, business entities, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets across about 384 clients, employing a combination of long- and short-term strategies using equities, fixed income, mutual funds, and ETFs with fundamental and technical analysis.

General estate planning guidance Charitable giving & philanthropy
user avatar

James P

CFP®, PFS™, Series 65

Salem, VA

Partners in Financial Planning, LLC

James Pearman is a CFP® and PFS™ with 34 years of experience in financial planning. He has been with Partners in Financial Planning, LLC since 2009. Outside of his advisory work, he is a partial owner and consultant for Radtec, LLC, a company that owns and operates residential apartments in Radford, VA. Partners in Financial Planning, LLC serves individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans by providing discretionary investment management and ongoing financial planning. The firm employs a combination of fundamental and technical analysis across various asset classes and manages approximately $779.8 million in assets for about 384 clients.

General estate planning guidance Charitable giving & philanthropy
user avatar

Sara E

CFP®

Salem, VA

Partners in Financial Planning, LLC

Sara Epperly is a CFP® professional with experience at Partners in Financial Planning, LLC since 2023 and a prior nine-year tenure with Salem City Schools. She is based in Salem, VA, and is part of a seven-advisor team. Partners in Financial Planning, LLC provides discretionary investment management and ongoing financial planning services to individuals, trusts, businesses, and other entities. The firm uses a combination of fundamental and technical analysis to manage portfolios across various asset classes and serves approximately 384 clients with about $779.8 million in assets under management.

General estate planning guidance Charitable giving & philanthropy
user avatar

Todd D

Series 63, Series 65

Salem, VA

Partners in Financial Planning, LLC

Todd Dalton is a financial advisor with Partners in Financial Planning, LLC in Salem, VA, holding Series 63 and Series 65 licenses and 15 years of industry experience. He has been with Partners in Financial Planning since 2011. Partners in Financial Planning, LLC provides discretionary investment management, financial planning, and consulting services to individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets and employs a range of investment strategies including individual equities, fixed income, mutual funds, and ETFs, using both fundamental and technical analysis.

General estate planning guidance Charitable giving & philanthropy
user avatar

Christopher B

CFP®, Series 65

Salem, VA

Partners in Financial Planning, LLC

Christopher Bishop is a CFP® professional with nine years of industry experience, currently serving at Partners in Financial Planning, LLC since 2014. He holds a Series 65 license and is based in Salem, VA. Partners in Financial Planning, LLC offers discretionary investment management and ongoing financial planning services to individuals, business entities, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets across about 384 clients, employing a range of investment strategies including equities, fixed income, mutual funds, and ETFs with fundamental and technical analysis.

General estate planning guidance Charitable giving & philanthropy
user avatar

Pamela P

CFP®

Salem, VA

Partners in Financial Planning, LLC

Pamela Poldiak is a CFP® professional with 25 years of industry experience. She has been with Partners in Financial Planning, LLC since 2009. Partners in Financial Planning, LLC provides discretionary investment management, ongoing financial planning, and consulting services to individuals, business entities, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets for about 384 clients, using a combination of long- and short-term investments across equities, fixed income, mutual funds, and ETFs, supported by charting, fundamental, and technical analysis.

General estate planning guidance Charitable giving & philanthropy
user avatar

Richard B

CFP®, Series 63, Series 65

Charleston, SC

Partners in Financial Planning, LLC

Richard Bryan Jr. is a CFP® with 20 years of industry experience and has been with Partners in Financial Planning, LLC since 2012. He holds Series 63 and Series 65 licenses and is based in Salem, VA. Partners in Financial Planning, LLC is a team of seven advisors providing discretionary investment management, financial planning, and consulting services to individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets and employs a range of investment strategies including equities, fixed income, mutual funds, and ETFs, supported by fundamental and technical analysis.

General estate planning guidance Charitable giving & philanthropy
user avatar

Stephen B

CFP®

Salem, VA

Partners in Financial Planning, LLC

Stephen Bain is a CFP® professional with 10 years of experience in financial advising, currently working at Partners in Financial Planning, LLC since 2016. He is based in Salem, VA, and operates within a team of seven advisors. Partners in Financial Planning, LLC provides discretionary investment management and ongoing financial planning services to individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets across about 384 clients, implementing portfolios through a combination of equities, fixed income, mutual funds, and ETFs, supported by charting, fundamental and technical analysis.

General estate planning guidance Charitable giving & philanthropy
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