Park Capital Management, LLC logo

Park Capital Management, LLC

Updated today

Client assets under management

$492,164,268

Clients

557

16% high-net worth

Advisors

5

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

111

Very High

Average account size

$883,598

About

Park Capital Management, LLC provides investment consulting and both discretionary and non-discretionary portfolio management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporate clients. The firm also offers 401(k) consulting and fiduciary services (including 3(21) and 3(38) support), participant education, benchmarking through RPAG, and service-provider liaison services.

The firm’s investment process uses asset-allocation frameworks, quantitative optimization and computer-based risk/return analysis while generally favoring a long-term buy-and-hold orientation; Park Capital retains discretion to make tactical changes and, in limited cases, to employ leverage or short-term strategies. It routinely recommends or engages third-party managers and may use specialized approaches for certain clients, including direct indexing, interval funds, and managers that utilize cryptocurrency-linked ETFs, and it may delegate proxy voting to sub-advisers.

Park Capital’s structure is notable for its affiliations and cross-industry activities: it is partly owned by The Park Bank, Inc. and Hausmann Group, several professionals are registered representatives of Purshe Kaplan Sterling (PKS), and some staff are licensed insurance agents, creating referral opportunities and the availability of banking and insurance products alongside advisory services. With roughly $868 million in assets under management, five advisors and about 557 clients, the firm also provides educational seminars and participant workshops as part of its institutional and individual client offerings and discloses the related conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Private / alternative investments Tax-loss harvesting Concentrated stock management

Fee options

Fixed

Consulting services fixed fee ranges from $300 to $10,000 depending on requested services; fees negotiable.

Percentage

$0 - $250,000: 1.10% $250,000 - $1,000,000: 1.00% $1,000,000 - $2,000,000: 0.90% $2,000,000 - $4,000,000: 0.80% $4,000,000+: 0.70%

Commissions

Commission-based compensation possible for sale of securities and insurance products by advisory professionals.

Project-based

Up to $250 per hour for consulting services, negotiable.

Other

Fee-only: Consulting services: $300 to $10,000 fixed fee; up to $250/hour hourly rate; fees negotiable.

Main office location

Park Capital Management, LLC

1601 Greenway Cross, Suite 201

Madison WI 53713, United States

Number of offices

1

Most active in

Arizona · California · Florida · Illinois · Minnesota · Ohio · Tennessee · Texas · Virginia · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Alyssa T

Series 65

Madison, WI

Park Capital Management, LLC

Alyssa Thompson is a financial advisor with Park Capital Management, LLC in Madison, WI, holding a Series 65 designation and seven years of industry experience. She has been with Park Capital since 2017 and previously worked at Hausmann-Johnson Insurance. Thompson serves as the Treasurer for the Fort Atkinson branch of the American Association of University Women, overseeing the organization’s financial operations. Park Capital Management, LLC is an SEC-registered advisory firm managing approximately $733 million for around 525 clients. The firm offers investment management, financial planning, and 401(k) plan consulting services, emphasizing discretionary portfolio management with a long-term, buy-and-hold approach tailored to client objectives and risk tolerance.

Private / alternative investments Tax-loss harvesting Concentrated stock management
user avatar

Daniel S

Series 63, Series 65

Madison, WI

Park Capital Management, LLC

Daniel Spellman is a financial advisor at Park Capital Management, LLC in Madison, WI, holding Series 63 and Series 65 licenses with 22 years of industry experience. His prior work includes roles at UPS and American Lending Solutions. Park Capital Management, LLC is an SEC-registered advisory firm managing approximately $733 million for about 525 clients through a five-advisor team. The firm offers investment management, financial planning, and 401(k) plan consulting services to individuals, retirement plans, trusts, estates, charitable organizations, and business entities, emphasizing discretionary portfolio management with a long-term, buy-and-hold approach supported by quantitative analysis and outside research.

Private / alternative investments Tax-loss harvesting Concentrated stock management
user avatar

Cameron G

CFP®, Series 66

Madison, WI

Park Capital Management, LLC

Cameron Gray is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Park Capital Management, LLC since 2018. Prior to joining Park Capital, he worked at PNC Investments and Morgan Stanley in various capacities. He is also a licensed insurance agent and may recommend life insurance products as part of his services. Park Capital Management, LLC is an SEC-registered firm managing approximately $733 million for around 525 clients. The firm offers investment management, financial planning, and 401(k) plan consulting, focusing on discretionary portfolio management tailored to individual client objectives and employing quantitative analysis and outside research in its investment process.

Private / alternative investments Tax-loss harvesting Concentrated stock management
user avatar

John F

CFP®, Series 63, Series 65

Madison, WI

Park Capital Management, LLC

John Friar is a CFP® professional with 17 years of industry experience, currently serving as an advisor at Park Capital Management, LLC. He previously worked at Purshe Kaplan Sterling Investments from 2014 to 2020. Friar is also a licensed insurance agent. Park Capital Management is an SEC-registered advisory firm managing approximately $733 million for around 525 clients. The firm offers investment management, financial planning, and 401(k) plan consulting services, employing a long-term, buy-and-hold investment approach combined with quantitative analysis and third-party managers as appropriate.

Private / alternative investments Tax-loss harvesting Concentrated stock management
user avatar

Clinton B

CFP®, Series 63, Series 65

Madison, WI

Park Capital Management, LLC

Clinton Bauch is a CFP® professional with 29 years of industry experience, currently serving as a financial advisor at Park Capital Management, LLC. He has been with Park Capital Management and Purshe Kaplan Sterling Investments since 2012. Outside of his advisory role, he is a partner in an investment LLC involved with convertible notes related to Sundial Growers Inc. Park Capital Management, LLC is an SEC-registered advisory firm managing approximately $733 million for about 525 clients through a five-advisor team. The firm offers investment management, financial planning, and retirement plan consulting services, employing a long-term, buy-and-hold investment approach with portfolio construction supported by quantitative analysis and third-party managers.

Private / alternative investments Tax-loss harvesting Concentrated stock management
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")