Guardian Wealth Partners, LLC logo

Guardian Wealth Partners, LLC

Updated today

Total assets under management

$191,356,409

Total clients

402

7% high-net worth

Total advisors

13

of 75 employees

Firm size

Multi Team

Average clients per advisor

31

Average account size

$476,011

About

Guardian Wealth Partners, LLC, doing business as Park Avenue Investment Advisory, is an SEC-registered adviser that works with individual investors (including high‑net‑worth clients), trusts, corporations and employer‑sponsored retirement plans. Its services include discretionary investment management through wrap‑fee programs, fee‑based financial planning (including subscription‑based planning), business exit consulting, and both fiduciary and non‑fiduciary retirement plan services.

Investment management is delivered primarily through discretionary model portfolios and third‑party investment managers accessed on the firm’s UMA, SMA and Representative‑as‑Portfolio‑Manager platforms, with trading and reporting routed through Orion/Orion Portfolio Solutions and custodians such as Fidelity, Pershing and Schwab. The firm discloses additional program features — including optional tax‑harvesting for taxable accounts, lending services (non‑purpose loans and margin), and sub‑advisory arrangements — that can affect portfolio implementation and account-level risks.

The brochure notes Guardian is an indirect wholly owned subsidiary of The Guardian Life Insurance Company of America and describes a hybrid advisor model in which many IARs also operate as registered representatives or insurance agents, arrangements the firm discloses can create compensation‑related conflicts. The firm’s public materials and disclosures also identify less common advertising practices for its peer group — including presentations of predecessor and hypothetical performance and the use of client testimonials — and document the January 13, 2026 registered name change and the availability of performance calculations prepared via Orion.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Generally $500 to $100,000 per agreement for financial planning/consulting; up to $30,000 for Business Exit Consulting.

Percentage

$0 - $100,000: 0.23% (SMA/UMA Program), 0.20% (Rep as PM Program) $100,000 - $250,000: 0.21% (SMA/UMA Program), 0.18% (Rep as PM Program) $250,000 - $500,000: 0.18% (SMA/UMA Program), 0.15% (Rep as PM Program) $500,000 - $1,000,000: 0.16% (SMA/UMA Program), 0.13% (Rep as PM Program) $1,000,000 - $2,000,000: 0.13% (SMA/UMA Program), 0.10% (Rep as PM Program) $2,000,000 - $5,000,000: 0.11% (SMA/UMA Program), 0.08% (Rep as PM Program) $5,000,000+: 0.08% (SMA/UMA Program), 0.05% (Rep as PM Program)

Project-based

Generally $100 to $500 per hour for standalone financial planning/consulting services.

Subscriptions

Subscription-Based Financial Planning fees up to $100,000 annually, paid monthly or quarterly.

Other

Fee-only: Financial planning/consulting fees negotiable; hourly fees $100-$500/hour; flat fees $500-$100,000; Subscription-Based Financial Planning up to $100,000 annually; Business Exit Consulting up to $30,000.

Main office location

Guardian Wealth Partners, LLC

10 Hudson Yards

New York NY 10001, United States

Number of offices

8

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Chad W

Series 66

Pittsburgh, PA

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Michael W

Series 63, Series 65

Pittsburgh, PA

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Keith W

Series 63, Series 65

Pittsburgh, PA

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Yoel L

CFP®

Brooklyn, NY

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Brooke D

Series 66

The Woodlands, TX

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Christopher W

CFP®, ChFC®, Series 63, Series 65

Aurora, CO

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Michelle B

Series 65

St. Louis, MO

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Joseph B

Series 63, Series 65

Red Bank, NJ

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Yoel F

Series 66

Brooklyn, NY

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Nicholas F

Series 63, Series 65

Red Bank, NJ

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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Aaron G

Series 65

Monroe, NY

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
user avatar

Benjamin F

Series 63, Series 66

The Woodlands, TX

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
user avatar

Shelley E

Series 63, Series 66

Scottsdale, AZ

Guardian Wealth Partners, LLC

Tax-loss harvesting Business exit / sale strategy Family Business Wealth management Founder/Business Owner Executive
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