Palisade Financial

Palisade Financial is an independent registered investment adviser that provides discretionary portfolio management and related advisory services to individual and high‑net‑worth clients. The firm documents client goals and constraints in an Investment Policy Statement and conducts ongoing monitoring and implementation aligned with each client’s stated objectives.

Palisade’s investment approach combines fundamental, technical, and cyclical analysis to construct portfolios and the firm typically seeks discretionary trading authority to implement those plans. It manages a broad set of instruments — including mutual funds, equities, fixed income, ETFs, REITs, private placements, and insurance products — and employs both long‑ and short‑term strategies, including short sales and options writing.

Noteworthy differences from many peers include the firm’s use of higher‑risk trading techniques (short sales and uncovered options) and its policy requiring clients to use the adviser’s recommended custodian rather than permitting client‑directed brokers; the brochure also discloses receipt of research/soft‑dollar benefits from the custodian. The adviser manages about $64 million across 122 client accounts, does not delegate asset management to third‑party managers, and does not participate in wrap fee programs.