Palisade Asset Management, LLC logo

Palisade Asset Management, LLC

Updated today

Client assets under management

$1,190,700,471

Clients

104

100% high-net worth

Advisors

7

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

15

Very Low

Average account size

$11,449,043

About

Palisade Asset Management provides discretionary and non‑discretionary portfolio management, financial planning, retirement‑plan advisory and selection‑of‑advisers services for high‑net‑worth individuals, ERISA company plans, nonprofits and corporations. The firm maintains a $1,000,000 minimum account requirement (negotiable) and offers ongoing investment supervision plus participant education and enrollment support for company retirement plans.

The firm’s investment approach emphasizes low‑turnover, tax‑aware equity portfolios focused on high‑quality growth stocks and conservative, laddered fixed‑income strategies using investment‑grade taxable and tax‑exempt municipal bonds selected on credit and tax characteristics. Palisade also uses third‑party managers, mutual funds, ETFs and separately managed accounts as complementary building blocks, and conducts formal internal portfolio reviews at least twice a year.

Palisade manages roughly $1.27 billion of client assets across about 104 clients and seven advisors, indicating a client base composed of larger accounts and institutional retirement mandates. Distinctive operational features include a Core Growth equity strategy that notes an upper‑Midwest regional presence among holdings and the firm’s willingness, in special circumstances, for a related person to serve as individual trustee for a client account — arrangements that are subject to independent outside examination.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $2,000,000: 1.0% annually $2,000,001 - $5,000,000: 0.75% annually $5,000,001 - $10,000,000: 0.60% annually $10,000,001+: 0.50% annually

Other

Account minimum: $1,000,000 Fee-only: Fixed fees as negotiated on a client-by-client basis, including possible additional fees for complex accounts

Main office location

Palisade Asset Management, LLC

100 South Fifth Street, Suite 420

Minneapolis MN 55402, United States

Number of offices

1

Most active in

California · Colorado · Delaware · Florida · Illinois · Minnesota · New Hampshire · South Dakota · Texas · Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven L

CFA®

Minneapolis, MN

Palisade Asset Management, LLC

Steven Landberg is a CFA® charterholder with Palisade Asset Management, LLC in Minneapolis, where he has been part of the team since 2009. Although he has no prior industry experience before joining Palisade, he has been with the firm for 17 years. Palisade Asset Management primarily serves high-net-worth individuals and also provides advisory services to ERISA company plans, nonprofits, and corporations. The firm focuses on long-term investment in high-quality growth equities and conservative fixed income, tailoring portfolios to client directives, tax considerations, liquidity needs, and risk tolerance.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
user avatar

Josiah L

CFP®, Series 65

Minneapolis, MN

Palisade Asset Management, LLC

Josiah Larson is a CFP® and holds a Series 65 license with six years of industry experience. He currently works at Palisade Asset Management, LLC and has previous experience at CapFinancial Partners LLC (CAPTRUST), Quantitative Advantage, LLC, and United Health Group, Inc. Palisade Asset Management primarily serves high-net-worth individuals and also advises ERISA company plans, nonprofits, and corporations. The firm emphasizes high-quality growth equities and conservative, investment-grade fixed income, tailoring portfolios to client needs while utilizing third-party managers and conducting ongoing monitoring with regular reporting.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
user avatar

Jennifer M

CFA®

Minneapolis, MN

Palisade Asset Management, LLC

Jennifer Mccord is a CFA® charterholder with 10 years of experience at Palisade Asset Management, LLC and 2 years at Ameriprise Financial Services, Inc. She is based in Minneapolis, MN, and is part of a five-advisor team. Palisade Asset Management serves primarily high-net-worth individuals, as well as ERISA company plans, nonprofits, and corporations. The firm’s investment approach focuses on high-quality growth equities and conservative fixed income, with portfolios tailored to client needs and ongoing monitoring through an internal investment committee.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
user avatar

Shawn E

CFA®, Series 63

Minneapolis, MN

Palisade Asset Management, LLC

Shawn Eells is a CFA® charterholder and holds a Series 63 license. He has been with Palisade Asset Management, LLC since 2019 and previously worked at UnitedHealth Group from 2007 to 2019. Palisade Asset Management serves mainly high-net-worth individuals and also provides advisory services to ERISA company plans, nonprofits, and corporations. The firm emphasizes high-quality growth equities and conservative fixed income, tailoring portfolios to client directives, tax considerations, liquidity needs, and risk tolerance.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
user avatar

Robert L

CFP®, Series 63, Series 66

Minneapolis, MN

Palisade Asset Management, LLC

Robert Lawson is a CFP® professional with 16 years of experience in the financial services industry. He has worked at Palisade Asset Management, LLC since 2020 and previously held roles at SNS Financial Group, Vector Wealth Management, and Northern Trust. Outside of his advisory work, Lawson performs as a guitarist and vocalist in two rock bands based in Minnesota. Palisade Asset Management primarily serves high-net-worth individuals and also provides advisory services to ERISA company plans, nonprofits, and corporations. The firm focuses on long-term investment in high-quality growth equities and conservative fixed income, tailoring portfolios to client needs and employing third-party managers and separately managed account programs.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
user avatar

Paul K

Series 63, Series 65

Minneapolis, MN

Palisade Asset Management, LLC

Paul Kronlokken is an advisor at Palisade Asset Management, LLC in Minneapolis, MN, holding Series 63 and Series 65 registrations. He has been with Palisade Asset Management since 2009. Palisade Asset Management serves mainly high-net-worth individuals and also provides advisory services to ERISA company plans, nonprofits, and corporations. The firm emphasizes a long-term investment approach focusing on high-quality growth equities and conservative fixed income, tailoring portfolios to client directives, tax considerations, liquidity needs, and risk tolerance.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
user avatar

Ryan W

CFP®, CFA®, Series 63

Minneapolis, MN

Palisade Asset Management, LLC

Ryan Woitalla is a CFP® and CFA® with seven years of industry experience. He is currently with Palisade Asset Management, LLC in Minneapolis, where he has worked since 2025. His prior experience includes roles at Northwestern Mutual Wealth Management Company and Northwestern Mutual Investment Services LLC. Outside of his advisory career, he played men's hockey at the University of Minnesota Duluth. Palisade Asset Management primarily serves high-net-worth individuals as well as ERISA company plans, nonprofits, and corporations. The firm focuses on long-term investments in high-quality growth equities and conservative fixed income, tailoring portfolios to client needs and employing a combination of third-party managers, mutual funds, ETFs, and separately managed accounts.

Passive / index investing Concentrated stock management Tax-loss harvesting General retirement planning Wealth management Founder/Business Owner
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