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Pacific Wealth Management

Updated today

Client assets under management

$371,941,587

Clients

209

49% high-net worth

Advisors

7

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

30

Low

Average account size

$1,779,625

About

Pacific Wealth Management serves individuals, trusts, estates, pension and profit-sharing plans, and other business entities, delivering discretionary asset management, comprehensive financial planning, 529 plan management, and more limited consulting engagements. The firm manages roughly $365 million on a discretionary basis (about $372 million total including non-discretionary assets) through a seven-advisor team and provides portfolio monitoring and client reporting for about 209 client relationships.

The firm’s investment process centers on an asset-allocation driven, “Proactive Asset Management” approach that uses mutual funds, ETFs, individual equities and fixed income, options strategies, structured products and periodic rebalancing (typically quarterly). PacWealth generally custodians client assets at Charles Schwab, provides portfolio performance reports at quarterly review meetings, and documents client objectives and permissible account restrictions in its engagement agreements.

What distinguishes PacWealth from many fee-focused team firms is its mix of fee and commission activity: multiple advisors are licensed insurance agents and the brochure discloses that insurance recommendations may generate separate commissions (and that the firm may share in such compensation when insurance is processed through the firm). The firm also discloses relationships that create additional compensation flows — including advisors who serve as independent contractors offering structured settlements through Sage (with substantial commission-sharing arrangements), a stated practice of publishing performance reporting, and a negotiated Schwab platform relationship tied to a $270 million threshold that provides the firm with economic benefits.

Client services

Financial planning Portfolio management Selection of other advisers Consulting

Expertise

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis

Occupation focus

Retired Founder/Business Owner

Fee options

Fixed

Fixed fees typically ranging from $2,500 to $5,000 for comprehensive financial planning and consulting.

Percentage

$0 - $249,999: 2.00% $250,000 - $499,999: 1.50% $500,000 - $999,999: 1.30% $1,000,000 - $2,999,999: 1.00% $3,000,000 - $4,999,999: 0.80% $5,000,000 - $9,999,999: 0.70% $10,000,000+: Negotiable

Commissions

Insurance commissions from insurance products recommended by individuals licensed as insurance agents.

Project-based

$250 to $400 per hour for financial planning and consulting services.

Other

Account minimum: $250,000

Main office location

Pacific Wealth Management

11512 El Camino Real Ste 350

San Diego CA 92130, United States

Number of offices

1

Most active in

Alaska · California · Colorado · Florida · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James K

Series 63, Series 65

San Diego, CA

Pacific Wealth Management

James Kuntz is a financial advisor at Pacific Wealth Management with 43 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Pacific Wealth Management since 2000, also working at Girard Securities, Inc. since 2005. Pacific Wealth Management serves individuals, trusts, retirement plans, and business entities, offering discretionary and non-discretionary asset management, comprehensive financial planning, consulting, and 529 plan management. The firm uses a client-specific, asset-allocation approach called “Proactive Asset Management,” implementing diversified portfolios and typically rebalancing quarterly.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
user avatar

Justin K

CFP®, Series 66

San Diego, CA

Pacific Wealth Management

Justin Kuntz is a CFP® and holds a Series 66 license, with 13 years of experience in the financial services industry. He has been with Pacific Wealth Management since 2013 and previously worked at Girard Securities, Inc. from 2013 to 2017. Pacific Wealth Management serves individuals, trusts, retirement plans, and business entities, managing approximately $318 million in assets across about 210 client relationships. The firm employs a client-specific, asset-allocation approach through its “Proactive Asset Management” framework, offering discretionary and non-discretionary asset management, financial planning, consulting, and 529 plan management.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
user avatar

Isaac C

CFP®, Series 66

San Diego, CA

Pacific Wealth Management

Isaac Cardoza is a CFP® and Series 66-licensed advisor at Pacific Wealth Management with three years of industry experience. He previously worked at Commonwealth Financial Network and Honeycutt, Smith & Associates. Pacific Wealth Management serves individuals, trusts, retirement plans, and business entities, offering discretionary and non-discretionary asset management, financial planning, and consulting. The firm employs a client-specific, asset-allocation approach within its “Proactive Asset Management” framework and manages approximately $318 million in assets across about 210 client relationships.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
user avatar

Marjorie S

CFP®, Series 65

San Diego, CA

Pacific Wealth Management

Marjorie Smith is a CFP® with eight years of industry experience, currently serving as an advisor at Pacific Wealth Management. She previously worked for Ford & Smith Consulting, Inc. for nine years. Outside of her advisory role, she works as a Certified Structured Settlement Consultant, assisting claimants and attorneys in designing structured settlement plans. Pacific Wealth Management serves individuals, trusts, retirement plans, and business entities, managing approximately $318 million in assets across about 210 client relationships. The firm employs a client-specific, asset-allocation approach under its “Proactive Asset Management” framework, utilizing a broad range of investment vehicles and providing regular portfolio reviews.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
user avatar

John M

CFP®, Series 65

San Diego, CA

Pacific Wealth Management

John Mayer is a CFP®-designated financial advisor with seven years of industry experience, currently serving clients at Pacific Wealth Management in San Diego, CA. He joined Pacific Wealth Management in 2018 after working briefly at Pruco Securities and previously operated Mayer Reprographics. Pacific Wealth Management is a six-advisor team managing approximately $318 million in assets, serving individuals, trusts, retirement plans, and business entities. The firm employs a client-specific, asset-allocation approach through its “Proactive Asset Management” framework, utilizing a range of investment vehicles and providing ongoing portfolio monitoring and client reviews.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
user avatar

Maryam A

Series 65

San Diego, CA

Pacific Wealth Management

Maryam Anaya is a financial advisor at Pacific Wealth Management with a Series 65 designation and experience at firms including LPL Financial, Credit Suisse, and Peloton Capital. She has worked in the financial industry since 2018, with prior roles spanning investment and consulting positions. Pacific Wealth Management serves individuals, trusts, retirement plans, and business entities, managing approximately $318 million in assets with a six-advisor team. The firm employs a client-specific, asset-allocation approach through its “Proactive Asset Management” framework, offering discretionary and non-discretionary asset management alongside comprehensive financial planning.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
user avatar

Michael L

Series 63, Series 65

San Diego, CA

Pacific Wealth Management

Michael Lim is a financial advisor with Pacific Wealth Management in San Diego, CA, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. He has worked at Girard Securities, Inc. since 2005 and with Pacific Wealth Management since 1998. Pacific Wealth Management serves individuals, trusts, retirement plans, and business entities, offering discretionary and non-discretionary asset management, financial planning, consulting, and 529 plan management. The firm employs a client-specific, asset-allocation approach through its “Proactive Asset Management” framework and manages approximately $318 million in assets across about 210 client relationships with a six-advisor team.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Long-term care insurance Life insurance needs analysis Retired Founder/Business Owner
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