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Pacific Capital

Updated today

Client assets under management

$657,370,808

Clients

73

85% high-net worth

Advisors

5

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

15

Very Low

Average account size

$9,005,080

About

Pacific Capital Wealth Advisors provides discretionary investment management and financial planning to high‑net‑worth families, individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities. The firm reports approximately $668.6 million in assets under management across about 73 client relationships and offers a branded financial planning program called the Financial Life Inspection® alongside ongoing portfolio management and ERISA 3(21) plan services.

The firm describes a disciplined asset management process that combines portfolio analysis, continuous monitoring, and periodic rebalancing, and it may employ a range of techniques including fundamental and technical analysis, options strategies, and both long‑ and short‑term trading. Pacific Capital manages client accounts on a discretionary basis, documents client objectives in an Investment Strategy Guide, and discloses that margin and borrowing may be used in client accounts (with fees billed on gross invested asset value when margin is utilized).

Compared with many peer teams, Pacific Capital emphasizes sizable client relationships — its Form ADV states a typical account minimum of $25 million (waivable in certain circumstances) and a relatively small client base for its asset level — and offers a 100‑checkpoint Financial Life Inspection® as a standard planning deliverable. The brochure also highlights additional operational disclosures worth noting to prospective clients, including the firm’s use of third‑party custodial platforms (and related custodial benefits), potential conflicts when recommending third‑party advisers or insurance products, and disclosure about the firm’s use of AI tools and related risks.

Client services

Financial planning Portfolio management Pension consulting Referrals to other advisers

Expertise

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

$9,600.00 (negotiable) for Financial Life Inspection® financial planning service

Percentage

$0 - $24,999,999: 1.25% $25,000,000 - $49,999,999: 1.125% $50,000,000 - $99,999,999: 1.00% $100,000,000+: Customized/Negotiable

Other

Account minimum: $25,000,000

Main office location

Pacific Capital

1861 California Avenue, Suite 101

Corona CA 92881, United States

Number of offices

2

Most active in

Arizona · California · Texas · Utah

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Chad W

Series 66

Corona, CA

Pacific Capital

Chad Willardson is a financial advisor with Pacific Capital in Corona, CA, holding a Series 66 designation and 22 years of industry experience. He has worked at Pacific Capital since 2011 and previously spent six years with Gradient Securities, LLC. Willardson also serves as the City Treasurer for Corona, overseeing municipal finances. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach combining fundamental, technical, and cyclical analysis with option strategies and both long- and short-term trading techniques.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Morgan F

CFP®, CFA®, Series 66

Corona, CA

Pacific Capital

Morgan Fippinger is a CFP® and CFA® professional with nine years of industry experience. He is currently part of the six-advisor team at Pacific Capital in Corona, CA, joining the firm in 2024. Prior to this, he worked at Charles Schwab from 2016 to 2024 and Schwab Wealth Advisory Inc. from 2022 to 2024. Outside of his advisory role, Morgan owns Morgan's Bonsai, a retail business based in San Diego. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth clients, including individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach that incorporates fundamental, technical, and cyclical analysis, as well as option strategies and trading techniques, managing accounts on a discretionary basis with regular reviews.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Joshua C

CFP®, Series 66

Corona, CA

Pacific Capital

Joshua Coniglio is a CFP® and holds a Series 66 license with ten years of industry experience. He has worked at Pacific Capital since 2019 and previously held roles at Coniglio Wealth Management, Sterling Wealth Partners, USA Financial Securities, and C&C Wealth Advisory Group. Outside of his advisory work, he serves as treasurer on the board of the Morgan Square Homeowners Association in Chino, CA. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach incorporating fundamental, technical, and cyclical analysis, with continuous monitoring and quarterly reviews of client accounts.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Randall F

CFP®, Series 66

Corona, CA

Pacific Capital

Randall Francis is a CFP® with seven years of industry experience, currently serving as an advisor at Pacific Capital since 2020. Prior to joining Pacific Capital, he operated as a sole proprietor and worked at LPL Financial. He has also held roles at Deloitte and Brigham Young University. Pacific Capital provides discretionary investment management and comprehensive financial planning to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach that incorporates fundamental, technical, and cyclical analysis, managing accounts on a discretionary basis with continuous monitoring and periodic rebalancing.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Bruno K

Series 66

Corona, CA

Pacific Capital

Bruno Krenn is a financial advisor at Pacific Capital with one year of industry experience. He holds the Series 66 designation and has prior experience with Thrivent Investment Management Inc. Outside of his advisory role, he operates a sole proprietorship as an insurance agent. Pacific Capital provides discretionary investment management and comprehensive financial planning primarily to high-net-worth individuals, families, trusts, estates, and retirement plans. The firm employs a disciplined asset-management approach that incorporates fundamental, technical, and cyclical analysis, managing accounts on a discretionary basis with continuous monitoring and quarterly reviews.

General retirement planning Income planning College savings (529s, UTMA, etc.) General tax planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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