P23 Financial, Inc
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$0
Total clients
15
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
15
Average account size
$0
About
P23 Financial provides financial planning and consulting to individual clients and facilitates investment management through referrals to third‑party managers. The firm delivers fixed‑fee financial plans, conducts no‑charge educational seminars and workshops, and does not act as a custodian or directly manage client assets.
The firm evaluates clients’ situations with net‑worth statements and risk/suitability analyses, documents goals in investment policy or risk‑tolerance forms, and recommends third‑party managers when appropriate. P23 Financial acts as a liaison—helping with paperwork, monitoring TPM performance, and reviewing custodial statements—while discretionary trading is handled by the recommended managers.
Notable distinctions include an affiliation with an active accounting practice and the principal’s outside role as an insurance agent, both disclosed in the brochure and identified as potential conflicts of interest with mitigating procedures in place. The firm emphasizes third‑party manager relationships (receiving an ongoing portion of those managers’ advisory fees) and public education events rather than providing in‑house portfolio management or relying primarily on percentage‑of‑assets fees.
Client services
Financial planning
Selection of other advisers
Educational seminars or workshops
Expertise
Wealth management
Retirement income strategy
Debt management
Fee options
Financial Planning Services flat fee between $0 and $2,000.
$0 - $100,000: 0% to 1.5% $100,000 - $249,999: 0% to 1.5% $250,000 - $499,999: 0% to 1.5% $500,000 - $999,999: 0% to 1.5% $1,000,000+: 0% to 1.5%
Account minimum: $50,000 Minimum fee: Financial Planning Services flat fee between $0 and $2,000, due upon delivery of completed plan. Fee-only: Fixed fees for financial planning ($0 to $2,000); Asset-based fees via Third Party Managers with P23 Financial fee portion ranging from 0% to 1.5% depending on TPM and tier.
Main office location
P23 Financial, Inc
237 South 70 Th,, Suite 219
Lincoln NE 68510, United States
Number of offices
1
Most active in
P23 Financial, Inc has reported serving >5 clients in these states in the last 12 months.
Nebraska
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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