Optimum Financial Services, LLC logo

Optimum Financial Services, LLC

Updated today

Client assets under management

$285,365,746

Clients

236

18% high-net worth

Advisors

3

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

79

High

Average account size

$1,209,177

About

Optimum Financial Services, LLC provides discretionary and non-discretionary investment management, investment consulting, and retirement plan advisory services to individuals (including high net worth clients), trusts, estates, businesses, and retirement plans. The firm reports managing approximately $300,193,261 in client assets and operates with three advisors, and it also offers implementation through platforms such as Betterment Institutional.

The firm’s investment approach is primarily long-term and centers on low-cost, diversified mutual funds and ETFs while also permitting individual stocks, commodities, and alternative investments where appropriate; Optimum employs fundamental, technical, and charting analysis and discloses use of proprietary quantitative algorithms. Optimum’s consulting services explicitly include back-tested portfolio analysis, correlation and fee analysis, and other scenario-based work, and the brochure describes the limitations and risks of quantitative and hypothetical results.

Noteworthy distinctions in the brochure include the explicit use and disclosure of back-tested (hypothetical) analyses and algorithm-driven strategies—materials the firm highlights as part of its consulting and portfolio construction—and its operational integration with Betterment Institutional, where Optimum retains portfolio construction authority but does not take an advisory fee on assets implemented through that platform. The brochure also notes that some advisory persons are licensed insurance professionals and that the firm provides both ERISA 3(21) and 3(38) retirement plan services, which affect its range of services and potential revenue sources compared with many peers.

Client services

Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Private / alternative investments Factor investing / smart beta

Fee options

Percentage

$0 - $150,000: 1.00% $150,001 - $500,000: 0.75% $500,001 - $1,000,000: 0.65% $1,000,001 - $4,000,000: 0.45% $4,000,001 - $9,999,999: 0.35% $10,000,000 - Negotiable: Negotiable

Project-based

Minimum hourly rate of $150 per hour for investment consulting services, with a minimum engagement of two hours.

Other

Fee-only: Investment consulting services at a minimum hourly rate of $150 per hour with at least a two (2) hour engagement; fees may be negotiable based on nature and complexity.

Main office location

Optimum Financial Services, LLC

1817 Crane Ridge Drive, Suite 200

Jackson MS 39216-4902, United States

Number of offices

1

Most active in

Louisiana · Mississippi · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John G

Series 63, Series 65

Jackson, MS

Optimum Financial Services, LLC

John Garrard is a financial advisor with Optimum Financial Services, LLC, holding Series 63 and Series 65 designations and bringing 18 years of industry experience. He has worked with Triad Advisors, Inc. since 2009 and has been associated with Optimum Financial Services, Inc. since 2007. Optimum Financial Services, LLC offers discretionary and non-discretionary investment management, consulting, and retirement plan advisory services to individuals, trusts, estates, businesses, and retirement plans. The firm manages approximately $300 million in client assets and employs a primarily long-term investment approach focused on low-cost, diversified mutual funds and ETFs, supplemented by fundamental, technical, and quantitative analyses.

Wealth management Private / alternative investments Factor investing / smart beta
user avatar

William G

Series 65

Jackson, MS

Optimum Financial Services, LLC

William Garrard is a Series 65-licensed financial advisor with Optimum Financial Services, LLC, where he has worked since 2015. He has 10 years of industry experience. Outside of his advisory role, he serves as secretary, treasurer, and director of Triangle Properties, Inc., a rental property investment business. Optimum Financial Services, LLC provides discretionary and non-discretionary investment management, consulting, and retirement plan advisory services to individuals, trusts, estates, businesses, and retirement plans. The firm manages approximately $300 million in client assets and employs a long-term investment approach focused on low-cost, diversified mutual funds and ETFs, alongside individual stocks, commodities, and alternative investments as appropriate.

Wealth management Private / alternative investments Factor investing / smart beta
user avatar

John G

Series 65

Jackson, MS

Optimum Financial Services, LLC

John Garrard III is a financial advisor at Optimum Financial Services, LLC in Jackson, MS, holding a Series 65 license with seven years of industry experience. He joined Optimum Financial Services in 2017 following five years at C Spire Wireless. Garrard is also a licensed insurance agent involved in implementing insurance recommendations. Optimum Financial Services, LLC provides discretionary and non-discretionary investment management, consulting, and retirement plan advisory services to individuals, trusts, estates, businesses, and retirement plans. The firm manages approximately $300 million in assets and employs a long-term investment approach focused on low-cost, diversified mutual funds and ETFs, supplemented by fundamental, technical, and quantitative analysis.

Wealth management Private / alternative investments Factor investing / smart beta
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")