On Keel Capital
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$6,476,547
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
2
100% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
2
Average account size
$3,238,274
About
On Keel Capital provides personalized, fee-only financial planning and investment advice to individuals, families, trusts, and charitable organizations, with client assets held at outside custodians and managed on a non‑discretionary basis under a limited power of attorney. The firm operates at a small scale — managing roughly $6.5 million and serving a very small number of advisory clients — and typically includes wealth planning as an integrated part of its advisory services.
The firm’s investment approach is rooted in modern portfolio theory and long‑term, strategic asset allocation, emphasizing diversification, low turnover, tax-aware trading, and explicit incorporation of environmental, social, and governance (ESG) factors. Portfolios are tilted toward historically higher‑return “premia” (smaller, lower‑priced, profitable stocks) and are implemented through recommendations and written Investment Policy Statements, with quarterly reviews and trade execution requiring client authorization.
What is distinctive about the firm compared with peers is its client mix and implementation model: it explicitly serves charitable organizations (an uncommon client type for independent advisors) and manages assets primarily on a non‑discretionary basis rather than via discretionary mandates. The firm’s principal also maintains a separate broker‑dealer registration and receives compensation from those activities, the firm does not custody client assets, does not aggregate trades, and does not vote client proxies.
Client services
Financial planning
Portfolio management
Expertise
ESG / Sustainable investing
Fee options
Wealth planning services charged on a fixed fee basis, generally $5,000 to $25,000 based on scope and complexity
Less than 1% annually (exact rate negotiated individually)
$150 per hour for consulting services, charged upon mutual agreement
Fee-only: Management fee based on assets under management, less than 1% annually, exact rate negotiated per client; flat fees for wealth planning services ranging from $5,000 to $25,000; hourly consulting fees at $150 per hour
Main office location
On Keel Capital
Mill Valley CA, United States
Number of offices
1
Most active in
On Keel Capital has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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