Occidental Asset Management, LLC

Occidental Asset Management, LLC provides wealth management, financial planning, and portfolio management for high‑net‑worth individuals and institutional clients, managing approximately $1.07 billion across roughly 900 separately managed accounts. The firm delivers both discretionary and non‑discretionary services, may allocate portions of client assets to independent sub‑advisors, and generally operates with an account minimum (typically $500,000, which it may waive).

Occidental tailors investment recommendations to each client’s objectives, risk tolerance, and time horizon and employs a mix of analytical methods—fundamental, technical, and cyclical—while permitting long‑ and short‑term trades, options, and margin where appropriate. The firm also uses third‑party technology and platforms, including Schwab’s Institutional Intelligent Portfolios® for automated portfolio implementation (including rebalancing and eligible tax‑loss harvesting), and combines orders for block trades across discretionary accounts.

Distinctive for its peer group, the firm focuses on high‑net‑worth households and does not serve individual (non‑HNW) retail clients, and several principals bring academic and practitioner experience in financial psychology and behavioral finance that is integrated into client education and coaching. Occidental’s operational model—use of sub‑advisors, held‑away participant account management tools, and Schwab referral/technology relationships—shapes its custody and brokerage arrangements and creates potential conflicts that are disclosed in its Form ADV; the firm does not vote client proxies.