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NWF Advisory Services Inc

Updated today

Total assets under management

$6,426,161,220

Total clients

11,433

3% high-net worth

Total advisors

108

of 111 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

106

Average account size

$562,071

About

NWF Advisory Services, Inc. provides portfolio management and financial planning primarily to individual and high‑net‑worth clients, and also offers retirement plan consulting, trust and estate services. As of December 31, 2024 the firm reported about $3.82 billion in assets under management and delivers both wrap and non‑wrap account programs across discretionary and non‑discretionary relationships.

The firm operates an open‑architecture Wealth Management Platform (Vision 2020) that includes advisor‑managed portfolios, model portfolios built with third‑party program managers (for example, Russell, ICON, and Morningstar), and SMA/UMA solutions, using asset‑allocation software, risk tolerance questionnaires, and a mix of fundamental and technical analysis. NWF generally emphasizes strategic long‑term investing but also offers short‑term tactical strategies, margin usage where appropriate, and access to third‑party advisory services for specialized models.

A notable operational feature is that NWF’s advisory representatives are also registered representatives of Osaic, a broker‑dealer, which limits product availability to Osaic‑approved lists and introduces potential commission and product‑selection conflicts disclosed in the brochure. The firm also discloses custodial and program relationships with Pershing and Schwab, the use of revenue‑sharing and incentive programs (e.g., Focus Elite and FundVest), and a mix of in‑house and third‑party management and education services that can influence program choice and trade execution.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Wealth management

Fee options

Fixed

Financial planning fixed fees: $500-$1,500 (Basic Plan), $1,500-$3,000 (Intermediate), $3,000+ (Advanced); Retirement plan consulting fixed fees: $5,000 - $100,000 based on scope.

Percentage

$50,000 - $99,999: n/a (Advisor Managed Portfolios Wrap Account) $100,000 - $249,999: 2.100% (Advisor Managed Portfolios Wrap Account) $250,000 - $499,999: 1.875% (Advisor Managed Portfolios Wrap Account) $500,000 - $749,999: 1.650% (Advisor Managed Portfolios Wrap Account) $750,000 - $1,249,999: 1.425% (Advisor Managed Portfolios Wrap Account) $1,250,000 - $1,999,999: 1.200% (Advisor Managed Portfolios Wrap Account) $2,000,000 - $4,999,999: 0.975% (Advisor Managed Portfolios Wrap Account) $5,000,000 - $24,999,999: 1.000% (Advisor Managed Portfolios Wrap Account) $25,000,000+: 0.775% (Advisor Managed Portfolios Wrap Account) $50,000 - $99,999: 2.050% (Advisor Managed Portfolios Non-Wrap Account) $100,000 - $249,999: 2.100% (Advisor Managed Portfolios Non-Wrap Account) $250,000 - $499,999: 1.875% (Advisor Managed Portfolios Non-Wrap Account) $500,000 - $749,999: 1.650% (Advisor Managed Portfolios Non-Wrap Account) $750,000 - $1,249,999: 1.425% (Advisor Managed Portfolios Non-Wrap Account) $1,250,000 - $1,999,999: 1.200% (Advisor Managed Portfolios Non-Wrap Account) $2,000,000 - $4,999,999: 0.975% (Advisor Managed Portfolios Non-Wrap Account) $5,000,000 - $24,999,999: 1.000% (Advisor Managed Portfolios Non-Wrap Account) $25,000,000+: 0.775% (Advisor Managed Portfolios Non-Wrap Account) $100,000 - $249,999: 1.50% (Model Program Wrap Account) $250,000 - $499,999: 1.50% (Model Program Wrap Account) $500,000 - $999,999: 1.50% (Model Program Wrap Account) $1,000,000 - $1,999,999: 1.50% (Model Program Wrap Account) $2,000,000 - $4,999,999: 1.50% (Model Program Wrap Account) $5,000,000 - $9,999,999: 1.50% (Model Program Wrap Account) $10,000,000 - $24,999,999: 1.50% (Model Program Wrap Account) $25,000,000+: 1.00% (Model Program Wrap Account) $100,000 - $249,999: 1.50% (WMAP Wrap Account) $250,000 - $499,999: 1.50% (WMAP Wrap Account) $500,000 - $999,999: 1.50% (WMAP Wrap Account) $1,000,000 - $1,999,999: 1.50% (WMAP Wrap Account) $2,000,000 - $4,999,999: 1.50% (WMAP Wrap Account) $5,000,000 - $9,999,999: 1.50% (WMAP Wrap Account) $10,000,000 - $24,999,999: 1.50% (WMAP Wrap Account) $25,000,000+: 1.00% (WMAP Wrap Account) $0 - $249,999: 2.00% (Third Party Advisory Services maximum advisory fee) $250,000 - $499,999: 1.90% (Third Party Advisory Services maximum advisory fee) $500,000 - $999,999: 1.75% (Third Party Advisory Services maximum advisory fee) $1,000,000 - $1,999,999: 1.50% (Third Party Advisory Services maximum advisory fee) $2,000,000+: 1.25% (Third Party Advisory Services maximum advisory fee)

Commissions

Advisory Representatives may receive commissions as Registered Representatives or insurance agents in connection with securities or insurance product sales.

Project-based

Financial planning hourly fees range from $150 to $1,000 per hour; Retirement plan consulting hourly fees range from $50 to $300 per hour.

Other

Account minimum: $50,000 Fee-only: Financial planning fixed fees range from $500 to $3,000+ depending on plan complexity; hourly fees range from $150 to $1,000 per hour.

Main office location

NWF Advisory Services Inc

11835 W Olympic Blvd, Ste 1155 E.

Los Angeles CA 90064, United States

Number of offices

39

Most active in

Alaska · Arizona · California · Colorado · Connecticut · Florida · Georgia · Hawaii · Idaho · Indiana · Kansas · Louisiana · Minnesota · Missouri · Nebraska · Nevada · New Jersey · New York · Oregon · Pennsylvania · Tennessee · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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