Noto Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$24,267,299
Clients
11
100% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
11
LowAverage account size
$2,206,118
About
Noto Financial Planning serves individuals, families, and high-net-worth clients with fee-only financial planning and investment management. Services described in the brochure include tax planning, asset/liability analysis, cash and currency management, employee benefits and RSU analysis, education planning, and retirement planning, delivered through both managed (Wealth Management) and advisory (Wealth Advisory) engagements.
The firm pursues a tailored, long-term buy-and-hold approach built around strategic asset allocation using primarily ETFs and mutual funds, limited use of U.S. Treasury bonds, and avoidance of individual equities and market timing. Implementation is largely non-discretionary: clients retain final decision authority and the firm provides recommendations, periodic rebalancing, and implementation assistance only with client approval.
What is distinctive is the firm’s experience serving a notable non-U.S. client base and addressing cross-border issues such as currency and cash management, alongside operating as a solo, fee-only adviser with a small client roster and the majority of assets managed on a non-discretionary basis. The firm also maintains membership in professional fee-only organizations and uses custodial relationships with digital providers without receiving third-party compensation.
Client services
Financial planning
Portfolio management
Expertise
Equity Recipients (RS/RSU, SOP, ESPP)
College savings (529s, UTMA, etc.)
Occupation focus
Founder/Business Owner
Executive
Demographic focus
Expats
Fee options
Wealth Advisory Services charged on an annual flat fee basis ranging from $5,000 to $30,000
$0 - $750,000: 1% $750,001 - $2,000,000: 0.75% $2,000,001 - $4,000,000: 0.5% $4,000,001+: Negotiable
Account minimum: $400,000 minimum asset level for Wealth Management Services; no minimum for Wealth Advisory Services Minimum fee: $1,000 minimum quarterly fee for Wealth Management Services Fee-only: Fee-only advisory firm, no commissions received
Main office location
Noto Financial Planning
Richardson TX, United States
Number of offices
2
Most active in
Noto Financial Planning has reported serving >5 clients in these states in the last 12 months.
Louisiana · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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