Norton Capital Management, Inc.

Norton Capital Management, Inc. is a fee‑based investment adviser that manages discretionary and non‑discretionary portfolios for individual investors and a range of institutional clients. The firm provides ongoing portfolio management across equities and fixed income and incorporates limited financial planning into its client onboarding process, typically recommending Pershing Advisor Solutions for custody.

The firm’s investment approach emphasizes fundamental analysis and generally implements long‑term, high‑quality growth‑biased portfolios with a predominantly U.S. focus, drawing on institutional databases and third‑party research. Norton’s investment team follows a disciplined research process and requires adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct for its professionals.

Distinctively, Norton operates as a subsidiary and affiliate of another SEC‑registered adviser following a 2024 acquisition, sharing management resources with that affiliate — a structural arrangement that is uncommon for firms its size. The firm also leverages institutional relationships for custody, research and fixed‑income execution (including access to additional institutional research and a regional municipal bond desk) and uses an external class‑action recovery service that retains a portion of recoveries, factors that may have operational or conflict‑of‑interest implications.