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NorthWest Financial Services Inc

Updated today

Client assets under management

$634,899,243

Clients

377

45% high-net worth

Advisors

9

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

42

Low

Average account size

$1,684,083

About

NorthWest Financial Services is a team-based registered investment adviser that serves mainly individual and high-net-worth clients, and also provides services to trusts and estates. The firm offers comprehensive financial planning, discretionary portfolio management (primarily using mutual funds), and ancillary services such as tax preparation and insurance needs analysis.

Portfolios are constructed with a two-tiered approach that preserves liquidity for near-term needs in conservative instruments while allocating remaining assets to a longer-term, actively managed, value-oriented sleeve; the firm emphasizes fundamental and cyclical analysis and generally maintains a low turnover, long-term posture. All client assets are managed on a discretionary basis, and the firm implements manager selection and mutual fund allocations to pursue its stated objectives and risk tolerances.

Noteworthy attributes include a multi-advisor team overseeing several hundred client relationships and a mid-hundreds-million-dollar discretionary asset base, with multiple professionals holding credentials such as CFP®, CFA, and CPA. The firm discloses a small business line of tax preparation and the presence of insurance-licensed advisors as ancillary services, recent internal ownership and staffing changes that broadened its advisor mix, and a primary custodian arrangement that provides substantial operational and research support—an arrangement the firm identifies as a potential conflict of interest subject to oversight.

Client services

Financial planning Portfolio management

Expertise

Charitable giving & philanthropy

Fee options

Percentage

$0 - $2,000,000: 0.9% $2,000,000 - $5,000,000: 0.7% $5,000,000 - $20,000,000: 0.5% $20,000,000+: 0.3%

Other

Minimum fee: $5,000 annually, billed as $2,500 semi-annually, negotiable Fee-only: Initial financial planning fee of $5,000 (may be credited against advisory fees); separate tax preparation fees generally $450-$750

Main office location

NorthWest Financial Services Inc

9333 N Meridian St, Ste 300

Indianapolis IN 46260, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Indiana · Michigan · Ohio · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brady W

Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Brady Webster is a financial advisor at NorthWest Financial Services Inc in Indianapolis, IN, holding a Series 65 designation with five years of industry experience. Prior to joining NorthWest Financial Services in 2020, he worked at Probo Medical and BKD LLP. He provides accounting consulting and bookkeeping services on a limited basis. NorthWest Financial Services primarily serves individual investors and also works with trusts and estates, offering financial planning and discretionary portfolio management. The firm employs an active, value-oriented investment approach with a two-tiered portfolio construction strategy and provides ancillary services such as tax preparation and insurance analysis.

Charitable giving & philanthropy
user avatar

Aaron P

CFP®, Series 63

Indianapolis, IN

NorthWest Financial Services Inc

Aaron Pettersen is a CFP® professional with 21 years of experience at NorthWest Financial Services Inc, where he has worked since 1998. He is a 5% owner and shareholder of the firm. Based in Indianapolis, IN, he holds a Series 63 license. NorthWest Financial Services primarily serves individual investors and offers financial planning along with discretionary portfolio management. The firm employs a two-tiered investment approach focused on liquidity preservation and long-term, value-oriented strategies, supported by a team with multiple professional credentials and in-house tax and insurance services.

Charitable giving & philanthropy
user avatar

Holly W

CFP®, Series 66

Indianapolis, IN

NorthWest Financial Services Inc

Holly Wharton is a CFP® professional with 10 years of industry experience, currently serving at NorthWest Financial Services Inc. She worked at the firm from 2007 to 2017 before a seven-year period as a homemaker, returning to NorthWest Financial Services in 2024. NorthWest Financial Services primarily serves individual investors and offers financial planning alongside discretionary portfolio management. The firm employs a two-tiered investment approach combining conservative near-term liquidity with longer-term value-oriented mutual fund allocations, managing all assets on a discretionary basis.

Charitable giving & philanthropy
user avatar

Dexter W

Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Dexter White is a financial advisor at NorthWest Financial Services Inc in Indianapolis, IN, holding a Series 65 designation. He has experience working at Charles Schwab and 317 Seal prior to joining NorthWest Financial Services in 2025. Dexter also has a background in the food industry and health insurance. NorthWest Financial Services primarily serves individual investors and offers financial planning, discretionary portfolio management, tax preparation, and insurance analysis. The firm employs an active, value-oriented investment approach with a focus on long-term, low-trade portfolio management.

Charitable giving & philanthropy
user avatar

Thomas G

CFP®, Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Thomas Gross is a CERTIFIED FINANCIAL PLANNER™ professional with 14 years of industry experience, currently serving as Vice President and 30% owner of NorthWest Financial Services, Inc. in Indianapolis, where he has worked since 2011. Outside of his advisory role, he owns and operates two small businesses: one that sells livestock supplements and another involving show pigs. NorthWest Financial Services primarily serves individual investors and also works with trusts and estates, providing financial planning and discretionary portfolio management. The firm employs a two-tiered investment approach combining conservative near-term liquidity with longer-term mutual fund allocations, using an active, value-oriented strategy.

Charitable giving & philanthropy
user avatar

Rachel L

CFP®, Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Rachel Leman is a CFP®-certified financial advisor with eight years of industry experience, currently working at NorthWest Financial Services Inc. in Indianapolis, where she has been since 2017. Her prior experience includes roles at Hawtree & Associates, CPA, and Olivet Nazarene University. She holds a Series 65 license and maintains an insurance license, which she uses to evaluate and recommend insurance solutions for clients. NorthWest Financial Services primarily serves individual investors and offers financial planning alongside discretionary portfolio management. The firm employs a two-tiered, active value-oriented investment approach that balances near-term liquidity with longer-term mutual fund allocations and provides additional services such as tax return preparation and insurance needs analysis.

Charitable giving & philanthropy
user avatar

Molly O

Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Molly O'Shea is a financial advisor with NorthWest Financial Services Inc in Indianapolis, holding a Series 65 designation and three years of industry experience. Prior to joining NorthWest Financial Services in 2021, she worked for Two Five Apparel for seven years. She also maintains an insurance license, which she uses to evaluate and recommend insurance products to clients. NorthWest Financial Services primarily serves individual investors and offers financial planning and discretionary portfolio management, incorporating tax preparation and insurance analysis as ancillary services. The firm employs a two-tiered, value-oriented investment approach focused on liquidity preservation and long-term growth.

Charitable giving & philanthropy
user avatar

Sarah A

CFP®, Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Sarah Austin is a CFP® and holds a Series 65 license with nine years of industry experience. She has been with NorthWest Financial Services Inc in Indianapolis since 2016. Austin maintains an insurance license and dedicates time to evaluating and recommending insurance products for clients. NorthWest Financial Services primarily serves individual investors and offers financial planning along with discretionary portfolio management. The firm employs a two-tiered investment approach that balances near-term liquidity with longer-term mutual fund allocations, using an active, value-oriented philosophy.

Charitable giving & philanthropy
user avatar

Matthew Y

CFP®, Series 65

Indianapolis, IN

NorthWest Financial Services Inc

Matthew Yeiter is a CFP® and Series 65-licensed financial advisor with 14 years of industry experience. He has been with NorthWest Financial Services Inc in Indianapolis since 2011 and serves as the firm’s president and a 65% owner. NorthWest Financial Services primarily serves individual investors and offers financial planning along with discretionary portfolio management. The firm employs an active, value-oriented investment approach with a focus on preserving near-term liquidity while allocating assets for long-term growth.

Charitable giving & philanthropy
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