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Northstar Financial Planners, Inc.

Updated today

Client assets under management

$305,485,973

Clients

358

26% high-net worth

Advisors

4

of 8 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

90

High

Average account size

$853,313

About

Northstar Financial Planners provides discretionary portfolio management and consultative financial planning to individuals—including high‑net‑worth clients—as well as pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities. As of December 31, 2025 the firm reported approximately $311.6 million in discretionary assets under management across roughly 358 client relationships and typically customizes portfolios to clients’ stated objectives and risk tolerances.

The firm collects suitability information at the outset of an engagement and constructs diversified, asset‑class based portfolios that it monitors and rebalances on an ongoing basis; it may grant the firm discretionary trading authority to implement the agreed strategy. Northstar also offers written financial plans and uses Separately Managed Accounts (SMAs) when appropriate, supplementing its mutual fund and ETF allocations with third‑party strategy overlays as part of client portfolios.

A distinctive element of Northstar’s practice is the provision of educational seminars and workshops for clients and prospective clients, a service that is relatively uncommon among peer team firms. The firm also emphasizes formal due diligence and ongoing monitoring of sub‑advisers used in SMA programs—reviewing holdings, strategy, concentrations, leverage, and compliance/business‑enterprise risks—alongside its custodial relationship practices.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Wealth management Passive / index investing

Fee options

Percentage

$0 - $250,000: 1.25% $250,000.01 - $2,000,000: 1.00% $2,000,000.01+: 0.75%

Project-based

$400 per hour, negotiable depending on scope and complexity

Other

Account minimum: $500,000

Main office location

Northstar Financial Planners, Inc.

1250 S. Pine Island Road, Suite 275

Plantation FL 33324, United States

Number of offices

1

Most active in

California · Colorado · Florida · Georgia · Illinois · Louisiana · New York · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph V

Series 63, Series 66

Plantation, FL

Northstar Financial Planners, Inc.

Joseph Valerio is a financial advisor at Northstar Financial Planners, Inc. with four years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Merriman Wealth Management, The Vanguard Group, and FIDELITY Investments. Northstar Financial Planners, Inc. provides discretionary portfolio management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm emphasizes structured asset-class allocation and customized portfolios tailored to clients’ objectives and risk tolerance, and it offers educational seminars and workshops alongside its advisory services.

Wealth management Passive / index investing
user avatar

Gary G

Series 65

Plantation, FL

Northstar Financial Planners, Inc.

Gary Gonzalez is a financial advisor at Northstar Financial Planners, Inc. in Plantation, FL, holding a Series 65 designation with 18 years of industry experience. He has been with Northstar Financial Planners since 2007. Northstar Financial Planners, Inc. offers discretionary portfolio management and financial planning services to a diverse client base, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm emphasizes structured asset-class allocation and customized portfolios, employing both long- and short-term strategies when appropriate, and provides educational seminars and workshops as part of its client services.

Wealth management Passive / index investing
user avatar

Charles T

Series 65

Plantation, FL

Northstar Financial Planners, Inc.

Charles Thomas is a financial advisor at Northstar Financial Planners, Inc. with four years of industry experience. He holds a Series 65 designation and has worked at Northstar since 2021, following brief roles at Mustard Seed Wealth Management and Bodcaw Bank. Prior to his advisory career, he was a full-time student for ten years. Northstar Financial Planners, Inc. provides discretionary portfolio management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm emphasizes structured asset-class allocation and customized portfolios tailored to client objectives and risk tolerance, and it offers educational seminars and workshops alongside its advisory services.

Wealth management Passive / index investing
user avatar

Allen G

ChFC®, Series 66

Plantation, FL

Northstar Financial Planners, Inc.

Allen Giese is a ChFC® and holds a Series 66 license, with 21 years of experience in the financial industry. He has been with Northstar Financial Planners, Inc. since 2000. Northstar Financial Planners, Inc. offers discretionary portfolio management and financial planning services to a diverse client base including individuals, pension plans, trusts, and charitable organizations. The firm emphasizes structured asset-class allocation and customized portfolios tailored to client objectives and risk tolerance, and also provides educational seminars and workshops as part of its service offerings.

Wealth management Passive / index investing
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