Northstar Asset Management Company, LLC logo

Northstar Asset Management Company, LLC

Updated today

Client assets under management

$659,823,561

Clients

161

61% high-net worth

Advisors

2

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

81

High

Average account size

$4,098,283

About

NorthStar Asset Management Company provides investment management to individuals, high‑net‑worth clients, businesses, charitable organizations, and pension and profit‑sharing plans on both discretionary and non‑discretionary bases. The firm also offers ERISA fiduciary services for retirement plans, including investment policy preparation, qualified default investment alternative (QDIA) selection, performance monitoring, and participant advice.

NorthStar follows a growth‑biased investment approach grounded in fundamental analysis and asset allocation optimization, implementing portfolios with individual stocks and bonds, mutual funds, and ETFs while routinely maintaining a portion of assets in cash and, in limited instances, using margin. Portfolio managers regularly review accounts and make adjustments intended to align holdings with clients’ objectives and risk tolerances, and the majority of the firm’s assets are managed on a discretionary basis.

The firm is notable for managing approximately $660 million with a compact advisory team, producing a high level of assets under management per advisor relative to peers. NorthStar is the successor to an earlier registered adviser dating back to 2000, does not participate in wrap fee or performance‑based fee programs, and discloses policies addressing conflicts tied to rollovers, custody, and brokerage relationships.

Client services

Portfolio management

Expertise

Wealth management Active portfolio management

Fee options

Percentage

$0 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.80% annually $5,000,001+: 0.70% annually

Main office location

Northstar Asset Management Company, LLC

488 Norristown Road, Suite 142

Blue Bell PA 19422, United States

Number of offices

1

Most active in

California · Florida · Maryland · New Hampshire · New Jersey · New York · Pennsylvania · Texas · Vermont

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William K

Series 63, Series 65

Blue Bell, PA

Northstar Asset Management Company, LLC

William Kaeli is a financial advisor at Northstar Asset Management Company, LLC with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at PNC Bank, PNC Investments, and Oppenheimer & Co Inc. NorthStar Asset Management Company, LLC provides discretionary and non-discretionary portfolio management to individuals, businesses, charitable organizations, and retirement plans. The firm employs a growth-bias investment approach combining fundamental analysis with asset allocation optimization, actively monitoring portfolios and tailoring allocations to client objectives and risk tolerances.

Wealth management Active portfolio management
user avatar

John C

Series 63, Series 65, Series 66

Blue Bell, PA

Northstar Asset Management Company, LLC

John Carson is a financial advisor at Northstar Asset Management Company, LLC with 18 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses and previously worked at Glenmede Trust Company. Since January 2024, he has served as an Independent Director of the Federated Hermes Premier Municipal Income Board, a closed-end management investment company. Northstar Asset Management Company provides discretionary and non-discretionary portfolio management to individuals, businesses, charitable organizations, and retirement plans. The firm employs a growth-biased investment approach combining fundamental analysis with asset allocation optimization and manages approximately $617 million in client assets as of December 31, 2024.

Wealth management Active portfolio management
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