Northshore Wealth Management

The firm provides portfolio management services to individuals, high‑net‑worth individuals, charitable organizations and business entities, preparing a written Investment Policy Statement for each client and offering both discretionary and non‑discretionary management with no account minimum. Services include asset allocation, security selection, and regular portfolio monitoring tailored to each client’s goals, tax situation, and risk tolerance.

The firm’s investment approach combines charting, fundamental and technical analysis with modern portfolio theory, and it uses long‑term, short‑term and options strategies (including covered, uncovered, and spread positions). It documents client objectives and risk tolerances in an IPS, evaluates existing holdings against those parameters, and may request discretionary trading authority to implement its strategies.

Distinctive features disclosed in the brochure include acceptance of performance‑based fees for qualified clients — a 10% fee on capital appreciation with a high‑watermark and detailed fee invoices — and an explicit acknowledgement of the conflicts and incentives those fees create. The principal is a licensed insurance agent who accepts compensation for insurance sales (a disclosed conflict of interest), the firm requires clients to use a specific custodian (Altruist), and it does not aggregate trades for multiple client accounts, operational choices that differ from many peers.