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Northland Capital Management

Updated today

Client assets under management

$233,450,820

Clients

281

30% high-net worth

Advisors

3

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

94

High

Average account size

$830,786

About

Northland Capital Management is a fee-only investment adviser that provides discretionary portfolio management and limited financial planning services primarily to individuals, trusts, and pension plans. The firm manages model portfolios across risk profiles for roughly 283 clients and about $235 million in discretionary assets.

The firm implements diversified model portfolios built mainly from ETFs and mutual funds and combines three equity components — a market-cap core, a fundamentally weighted sleeve, and a value/profitability-focused sleeve — producing an overall value tilt. Northland also offers ESG model portfolios that use third‑party carbon‑intensity estimates (Scope 1 and 2) and manages accounts under discretionary trading authority with a longer-term orientation and occasional tactical rebalancing after price declines.

Distinctive aspects include a small, three-person advisory team overseeing substantial assets and a client mix that includes pension plans — a client type that can encompass state or municipal relationships and is relatively uncommon among peers. The firm provides quarterly performance reporting to clients, acts as an authorized agent for a subset of self-directed brokerage accounts, and reports portfolio carbon‑intensity estimates for its ESG strategies.

Client services

Financial planning Portfolio management

Expertise

ESG / Sustainable investing Factor investing / smart beta

Fee options

Percentage

1.00% per year (0.25% per quarter)

Project-based

$100 per hour for ad hoc services and extraordinary financial planning

Other

Fee-only: Primary source of income is fee-only investment advisory fee

Main office location

Northland Capital Management

401 North 6 Th Avenue, Suite 220

Virginia MN 55792, United States

Number of offices

2

Most active in

Arizona · Minnesota · Nebraska · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Andrew R

Series 65

Virginia, MN

Northland Capital Management

Andrew Rogers is a financial advisor at Northland Capital Management with a Series 65 designation and four years of industry experience. Prior to joining Northland Capital Management in 2021, he worked for Cleveland-Cliffs Northshore Mining Company for 14 years. Northland Capital Management is a fee-only investment advisory firm managing model-based portfolios primarily using ETFs and mutual funds, with a focus on value-style equities. The firm serves a diverse client base, including pension plans, and offers both standard and ESG model portfolios with regular portfolio reviews and performance reporting.

ESG / Sustainable investing Factor investing / smart beta
user avatar

Julie J

Series 65

Virginia, MN

Northland Capital Management

Julie Johnson is a financial advisor at Northland Capital Management with nine years of industry experience. She holds a Series 65 designation and has been with Northland Capital Management since 2016. Northland Capital Management is a fee-only investment advisory firm that manages discretionary portfolios using a top-down, model-portfolio approach with allocations from Conservative to All Equity. The firm serves a diverse client base, including pension plans, and emphasizes value-style equities, offering both standard and ESG model portfolios primarily through ETFs and mutual funds.

ESG / Sustainable investing Factor investing / smart beta
user avatar

Christopher E

Series 63, Series 65

Virginia, MN

Northland Capital Management

Christopher Erickson is a financial advisor at Northland Capital Management with 15 years of industry experience. He has been with Northland Capital Management since 2008. Erickson holds Series 63 and Series 65 designations. Northland Capital Management is a fee-only investment advisory firm that manages discretionary portfolios and provides limited financial planning and consulting. The firm employs a top-down, model-portfolio approach with allocations ranging from conservative to all equity, primarily using ETFs and mutual funds with a focus on value-style equities.

ESG / Sustainable investing Factor investing / smart beta
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