Northbound Wealth

Northbound Wealth serves individual and high‑net‑worth clients and also works with employer plan sponsors, charitable organizations, and other institutional clients. The firm provides discretionary portfolio management, project‑based and ongoing comprehensive financial planning, and employee benefit plan services, with additional options for hourly or pro bono planning engagements.

The firm’s investment approach is primarily passive and grounded in Modern Portfolio Theory, using asset‑allocation models constructed with index mutual funds and ETFs, while also applying fundamental, technical, and charting analyses and occasionally engaging outside managers. Portfolios and plans are tailored to client objectives and reviewed periodically, with clients able to impose reasonable investment restrictions and the adviser exercising discretion within agreed parameters.

What is most distinctive about Northbound Wealth is its emphasis on public education and outreach: the firm routinely offers seminars and speaking engagements, produces a podcast, and provides occasional pro bono workshops separate from individualized advice. At a modest scale—roughly $43 million in assets under management across fewer than 100 clients—the firm combines employer‑plan consulting and adviser‑led planning with operational practices such as documented standing authorizations for certain third‑party transfers.