NorthAvenue LLC

NorthAvenue LLC is a fee-only registered investment adviser managing about $204.8 million for individuals and trusts, supported by a three-advisor team that serves both high-net-worth and non‑HNW clients. The firm offers comprehensive financial planning and investment management through its “Inclusive Engagements” and shorter Financial Tune‑Up engagements, with clients entering written agreements that define the relationship.

The firm’s investment process combines fundamental and behavioral finance analysis with a derivative of Modern Portfolio Theory, favoring no‑load mutual funds, index ETFs, U.S. government and agency bonds, and certificates of deposit; NorthAvenue may also use an unaffiliated manager, Asset Dedication, for discretionary portfolio implementation while performing ongoing oversight. NorthAvenue meets with clients at onboarding and no less than annually, tailors portfolios to tax situation, risk tolerance, time horizon and goals, and generally recommends annual rebalancing.

NorthAvenue is atypical among its peers in not using percentage-of-AUM pricing; instead it charges fixed Inclusive Engagement fees (disclosed in the brochure as generally $3,600 to $70,000 annually, billed quarterly in advance) and includes Asset Dedication’s services within that fee. The firm’s brochure also discloses several uncommon features: it publicly advertises third‑party ratings, describes a breakpoint fee arrangement with Asset Dedication that could create an incentive to place assets with that manager, and notes a principal’s small ownership interest in Fortuna Bank that it will recommend only when in a client’s best interest.