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North Star Asset Management Inc

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Client assets under management

$3,091,142,250

Clients

3,442

24% high-net worth

Advisors

13

of 19 employees

Firm type

Multi Team

Clients per advisor

265

Very High

Average account size

$898,066

About

North Star Asset Management, founded in 1996, provides discretionary and non-discretionary investment management and financial planning to individuals (including high‑net‑worth clients), banks, trust companies, corporate plan sponsors, endowments, and other institutions. The firm manages roughly $3.3 billion in client assets with a multi‑advisor investment team and charges fees primarily as a percentage of assets under management; it does not accept commissions or participate in wrap fee programs.

NSAM uses a team approach with 13 investment professionals (including multiple CFA charterholders) to tailor portfolios to client objectives, combining high‑quality, consistent‑growth equities and investment‑grade fixed income. Investment decisions are driven by proprietary fundamental research — including company visits, conference calls, and an internally developed dividend‑discount valuation model — with equity portfolios concentrated across 15–20 industries, typical position limits near 7%, and an intentionally low turnover (about 20% annually, or roughly a five‑year holding period).

Compared with many peers, the firm has an unusually high concentration of CFA charterholders and is entirely employee/family owned, and it supplements in‑house research with soft‑dollar relationships (e.g., Barrington Research and William Blair). NSAM also provides “other‑adviser” services (quarterly reviews and recommendations to other registered advisers), and maintains formal compliance and proxy‑voting procedures (the CCO holds an IACCP designation and the firm uses ProxyEdge for vote records), which are notable operational features for a firm of its size.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Tax-loss harvesting Wealth management

Fee options

Percentage

0.60% annually

Other

Account minimum: $6,000 Minimum fee: $6,000 annually

Main office location

North Star Asset Management Inc

134 E. Wisconsin Ave., One Neenah Center, Suite 300

Neenah WI 54956, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Georgia · Illinois · Maryland · Michigan · Minnesota · New Jersey · New York · North Carolina · Ohio · South Carolina · Texas · Utah · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Emil H

CFA®, Series 63, Series 65

Neenah, WI

North Star Asset Management Inc

Emil Haque is a CFA® charterholder with five years of industry experience, currently serving as a financial advisor at North Star Asset Management Inc. He has worked at North Star since 2019 and previously spent time with Wells Fargo Advisors LLC and Wells Fargo Bank, NA. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients. The firm employs a team-based investment process focused on fundamental research to build diversified portfolios of high-quality equities and investment-grade fixed income, managing approximately $3 billion in discretionary assets.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Drew K

CFA®, Series 65

Neenah, WI

North Star Asset Management Inc

Drew Krepline is a CFA® charterholder and holds a Series 65 license with four years of industry experience. He has worked at North Star Asset Management Inc. since 2021 and previously taught at UW Oshkosh and Kaukauna High School. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, using a team-based investment process focused on high-quality equities and investment-grade fixed income. The firm manages approximately $3 billion in discretionary assets and emphasizes fundamental research and diversified portfolios.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Jacob J

CFA®

Neenah, WI

North Star Asset Management Inc

Jacob Johnson is a CFA® charterholder with two years of industry experience. He is currently with North Star Asset Management Inc and has prior experience at Thompson Investment Management, J.P. Morgan Private Bank, and Mairs and Power, Inc., among others. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, utilizing a team-based process focused on fundamental research and diversified portfolios of high-quality equities and investment-grade fixed income. The firm manages roughly $3 billion in discretionary assets and emphasizes credentialed staff and proprietary research methods.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

David R

CFA®, Series 65

Neenah, WI

North Star Asset Management Inc

David Risgaard is a CFA charterholder and holds a Series 65 license with 29 years of industry experience. He has been with North Star Asset Management Inc. and Associated Bank NA since 1996. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, including high-net-worth households, banks, pension plans, and endowments. The firm employs a team-based investment approach focused on fundamental research and builds diversified portfolios of high-quality equities and investment-grade fixed income.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Cole S

Series 65

Neenah, WI

North Star Asset Management Inc

Cole Seigworth is a financial advisor at North Star Asset Management Inc with two years of industry experience. He holds a Series 65 designation and has previously worked in landscaping and retail. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, using a team-based investment process focused on fundamental research and diversified portfolios of equities and fixed income.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

David H

CFA®, Series 65

Neenah, WI

North Star Asset Management Inc

David Hackfort is a CFA® charterholder with 16 years of industry experience, currently serving as an advisor at North Star Asset Management Inc in Neenah, WI. He has been with North Star since 2007. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, employing a team-based investment process focused on fundamental research and diversified portfolios of high-quality equities and investment-grade fixed income.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Nathaniel P

Series 65

Neenah, WI

North Star Asset Management Inc

Nathaniel Penn is a financial advisor at North Star Asset Management Inc. with a Series 65 credential and four years of industry experience. He has worked at North Star Asset Management since 2020 and previously was employed at Heartland Advisors from 2017 to 2020. North Star Asset Management provides discretionary and non-discretionary portfolio management services to individual and institutional clients. The firm employs a team-based investment approach focused on fundamental research and diversified portfolios of high-quality equities and investment-grade fixed income.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Mark R

Series 63, Series 65

Neenah, WI

North Star Asset Management Inc

Mark Reilly is a financial advisor at North Star Asset Management Inc with 26 years of industry experience. He has been with North Star since 2006 and holds Series 63 and Series 65 licenses. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, including high-net-worth households, banks, and foundations. The firm employs a team-based investment approach focused on proprietary fundamental research to build diversified portfolios of high-quality equities and investment-grade fixed income.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Benjamin V

CFA®, Series 65

Neenah, WI

North Star Asset Management Inc

Benjamin Van Handel is a CFA® charterholder with 10 years of industry experience. He has been with North Star Asset Management Inc. since 2013. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients. The firm’s team-based investment process relies on proprietary fundamental research to construct diversified portfolios of high-quality equities and investment-grade fixed income, managing approximately $3 billion in discretionary assets.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Bradley B

CFA®, Series 65

Menasha, WI

North Star Asset Management Inc

Bradley Buchanan is a CFA® charterholder with 28 years of industry experience. He has been with North Star Asset Management Inc in Menasha, WI since 1997. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, including high-net-worth households, banks, pension plans, and foundations. The firm employs a team-based investment process focused on fundamental research and builds diversified portfolios of high-quality equities and investment-grade fixed income assets.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Jonathan W

Series 65

Neenah, WI

North Star Asset Management Inc

Jonathan Wilburn is a financial advisor at North Star Asset Management Inc in Neenah, WI. He holds a Series 65 designation and has been with North Star since 2023. Prior to joining the firm, he worked in various roles at the University of Wisconsin Oshkosh and the City of Evanston. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, employing a team-based investment process focused on high-quality equities and investment-grade fixed income. The firm is noted for its employee ownership, concentration of professional credentials, and management of approximately $3 billion in discretionary assets.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Alex B

CFP®, CFA®, Series 65

Neenah, WI

North Star Asset Management Inc

Alex Brusda is a CFP®, CFA®, and Series 65 credentialed advisor with 10 years of industry experience. He has been with North Star Asset Management Inc in Neenah, WI since 2015. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, employing a team-based investment process focused on fundamental research and diversified portfolios of equities and fixed income. The firm is employee- and former-employee-owned, manages approximately $3 billion in assets, and maintains a high concentration of credentialed staff.

Active portfolio management Tax-loss harvesting Wealth management
user avatar

Geoffry P

CFA®, Series 63

Neenah, WI

North Star Asset Management Inc

Geoffry Penn is a CFA® charterholder with 29 years of industry experience. He has been with North Star Asset Management Inc. since 1996 and also has a long tenure at Associated Bank beginning in 1993. North Star Asset Management provides discretionary and non-discretionary portfolio management to individual and institutional clients, including high-net-worth households, banks, pension plans, and endowments. The firm employs a team-based investment process focused on fundamental research and dividend-discount valuation to build diversified portfolios of consistent-growth equities and investment-grade fixed income.

Active portfolio management Tax-loss harvesting Wealth management
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