Norseman Advisory Group, Inc.

Norseman Advisory Group provides fee-based financial planning and advisory services to individuals, trusts, estates, and charitable organizations, offering both one-time and ongoing planning as well as portfolio management through third-party programs. The firm does not custody client assets and typically implements advice by referring clients to or working with outside money managers and model portfolios.

Norseman’s advice is delivered through asset-allocation programs and co-advisor relationships with third-party managers, with clients retaining asset control and receiving periodic reviews, written recommendations, and educational content. Investment analysis documented in client files may include fundamental, technical, and cyclical methods, and strategies and risk tolerances are memorialized in investment policy statements or risk-tolerance forms.

Compared with many peers, Norseman combines a small advisory team with a notable reliance on third-party managers and formal co-advisor arrangements, and it discloses that the firm’s principal concurrently operates an affiliated insurance business and dedicates substantial time to those activities. The firm also includes ongoing client education (newsletters, webinars, and events) and participates in referral and fee-sharing arrangements and incentive programs with its sub‑advisors — features that the brochure identifies and that the firm manages through disclosures and fiduciary procedures.