Newedge Advisors

NewEdge Advisors serves a broad mix of clients — individuals (including high‑net‑worth), trusts and estates, pension and profit‑sharing plans, corporations, charitable organizations, and insurance companies. The firm provides discretionary and non‑discretionary portfolio management through a wrap fee program that combines asset management with financial planning and consulting and indicates it offers wrap accounts exclusively.

Portfolios are managed by the firm’s licensed investment adviser representatives using asset allocation across mutual funds, ETFs and individual securities and employing fundamental, technical and other analytic approaches, with periodic rebalancing and at least quarterly reviews. The brochure discloses that the wrap program absorbs transaction costs and that cash and sweep vehicles are included in assets used to calculate advisory fees, creating incentives around trading and product selection that the firm says it manages through oversight and disclosure.

The firm’s brochure also documents its corporate succession to MidAtlantic Financial Management and discloses legacy client paperwork and the predecessor’s SEC settlement regarding mutual fund share‑class selection, and describes operational and compliance changes undertaken in response. NewEdge further emphasizes its primary FDIC‑insured bank deposit sweep program as the core cash vehicle and explains how sweep balances, affiliated custodial relationships, and certain revenue arrangements can affect yields and create conflicts of interest.