New Insight Wealth Advisors logo

New Insight Wealth Advisors

Updated today

Client assets under management

$368,695,872

Clients

352

47% high-net worth

Advisors

5

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

70

High

Average account size

$1,047,431

About

New Insight Wealth Advisors serves individual and high‑net‑worth clients, as well as trusts, retirement plans and small businesses, through discretionary asset management, retirement plan consulting and ancillary financial planning. The firm reported about $397 million in regulatory assets under management, five advisors and roughly 350 client relationships, and offers planning and consulting across areas such as retirement, estate, tax, real estate and corporate structure.

Portfolios are tailored to client objectives and continuously monitored and rebalanced, with investments spanning individual stocks, bonds, ETFs, mutual funds, options and selected private securities. The firm describes a mix of analytical approaches — quantitative and qualitative models, cyclical and technical analysis, and sector research — and maintains explicit duration constraints in its fixed‑income management to control interest‑rate exposure.

Compared with many peers, New Insight ties its written financial planning and consultations to asset management clients rather than offering standalone paid plans, and it provides a broader set of business‑oriented services (e.g., cost segregation, corporate structure and mortgage/debt analysis). The firm’s representatives also maintain broker‑dealer and insurance licenses (allowing commissionable sales) and disclose that such affiliations create conflicts of interest that are managed through disclosure and firm policies.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Tax strategies for small businesses

Occupation focus

Founder/Business Owner Executive

Fee options

Percentage

$0 - $2,000,000: Up to 1.00% $2,000,000 - $3,000,000: 0.80% - 0.90% $3,000,000 - $4,000,000: 0.75% - 0.85% $4,000,000 - $5,000,000: 0.70% - 0.80% $5,000,000+: Negotiable

Commissions

Commissions received on sale of securities by some representatives as registered representatives of PKS; commissions create conflict of interest.

Main office location

New Insight Wealth Advisors

111 Deerwood Road, Suite 250

San Ramon CA 94583, United States

Number of offices

1

Most active in

California · New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael L

Series 66

San Ramon, CA

New Insight Wealth Advisors

Michael Lin is a financial advisor at New Insight Wealth Advisors with 21 years of industry experience. He holds a Series 66 designation and previously worked at Ameriprise Financial Services, Inc. for 15 years before joining New Insight Wealth Advisors and Purshe Kaplan Sterling Investments in 2022. Outside of his advisory role, Lin is involved in video and media production, serving as a writer, director, and producer for his own project management company. New Insight Wealth Advisors serves individuals, trusts, pension plans, and corporate entities with asset management, retirement plan consulting, and financial planning. The firm employs a tailored, continuously monitored investment approach that incorporates fundamental, quantitative, and technical analysis, managing portfolios across a broad range of securities.

Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Michael Y

Series 66

San Ramon, CA

New Insight Wealth Advisors

Michael Ye is a financial advisor at New Insight Wealth Advisors with four years of industry experience. He holds the Series 66 designation and previously worked at Ameriprise Financial Services and the Gwanju Institute of Science and Technology. New Insight Wealth Advisors serves individuals, trusts, pension plans, and corporate entities, offering asset management, retirement plan consulting, and financial planning. The firm employs a tailored, continuously monitored investment approach that incorporates multiple analytical methods and maintains portfolio duration within a narrow range around benchmarks.

Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Dajin Y

CFA®, Series 63

San Ramon, CA

New Insight Wealth Advisors

Dajin Yang is a CFA® charterholder and holds a Series 63 license, currently serving at New Insight Wealth Advisors with one year of industry experience. Prior to joining the firm, he worked at OpenGov, Illumio, Riverbed Technology, Change Healthcare, and McKesson. New Insight Wealth Advisors serves individuals, trusts, pension plans, and corporate entities with asset management, retirement plan consulting, and financial planning. The firm employs a tailored, continuously monitored investment approach, utilizing a variety of analytical methods and maintaining a disciplined fixed-income strategy.

Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Seongsoo L

Series 66

San Ramon, CA

New Insight Wealth Advisors

Seongsoo Lee is a financial advisor at New Insight Wealth Advisors with 23 years of industry experience. He holds a Series 66 designation and previously worked at Ameriprise Financial Services for 17 years. New Insight Wealth Advisors serves individuals, trusts, pension plans, and corporate entities with asset management, retirement plan consulting, and financial planning. The firm employs a tailored, continuously monitored investment approach utilizing various analytical methods and offers complimentary financial planning to asset-management clients.

Tax strategies for small businesses Founder/Business Owner Executive
user avatar

Anna H

ChFC®

San Ramon, CA

New Insight Wealth Advisors

Anna Hong is a ChFC® with one year of experience, currently serving as an advisor at New Insight Wealth Advisors. She has prior experience at Allmerits Asset, LLC, KBP Financial & Insurance Marketing, and Worthington Financial Partners. Outside of financial advising, she works as an Associate Broker at Alliance Bay Realty, providing real estate planning and sales services. New Insight Wealth Advisors serves individuals, trusts, pension plans, and corporate entities with asset management, retirement plan consulting, and financial planning. The firm employs a tailored, continuously monitored investment approach drawing on multiple analytical methods and offers written financial planning complimentary to asset-management clients.

Tax strategies for small businesses Founder/Business Owner Executive
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