New Day Wealth Management, LLC

New Day Wealth Management, LLC provides fee-based portfolio management and financial planning to a small roster of individuals, families, trusts, estates and small businesses. Founded in 2023 and managing approximately $355,000 as of January 10, 2025, the firm’s client base is primarily retail and does not include high‑net‑worth individuals; it also states there is no minimum account size.

The firm describes a long-term, conservative growth approach that uses tactical asset allocation informed by Modern Portfolio Theory and academic quantitative research, with a preference for low‑cost, no‑load mutual funds while still recommending individual securities when appropriate. New Day generally operates with very limited discretionary authority and implements recommendations through custodians (SEI) and outside providers, so many client accounts remain non‑discretionary rather than fully managed on a discretionary basis.

Compared with most supported firms, New Day is affiliated with an in‑house broker‑dealer and an insurance‑selling affiliate (St Bernard Financial Services, Inc.) and delivers both brokerage and advisory services, including occasional fee‑based implementations for annuity or tax‑sensitive situations. Its small scale, dual adviser/broker structure, explicit conflict‑of‑interest disclosures, and primarily non‑discretionary asset base are the most distinctive features cited in the firm’s brochure.