N
Nelson Financial Services
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$5,786,000
Clients
25
0% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
25
TypicalAverage account size
$231,440
About
Nelson Financial Services is a small, state-registered independent investment adviser that provides discretionary investment management to individual clients — including those described as high-net-worth — and retirement accounts. The firm reports managing approximately $5,786,000 across about 25 client accounts and offers retirement-plan and rollover guidance under ERISA fiduciary standards.
The firm’s investment approach emphasizes passive, long-term buy-and-hold asset allocation using mutual funds and exchange-traded funds, guided by Modern Portfolio Theory and a mix of fundamental and technical analysis; portfolios are reviewed at least monthly and rebalanced as needed. Services are delivered on a discretionary basis, clients may request reasonable investment restrictions, and the adviser states it does not engage in market timing or charge performance-based fees.
Noteworthy features relative to many peers include the firm’s modest scale and recent reactivation: originally formed in 2009, it was previously registered from 2012 to 2018, inactive from 2018 to 2023, and re-registered in September 2023 to resume advisory operations. The firm operates as a single-advisor practice with a principal who has an extended industry background and an advanced degree, and it discloses not participating in wrap programs while explicitly acknowledging its ERISA fiduciary role for retirement advice.
Client services
Portfolio management
Expertise
Passive / index investing
Fee options
1.5% annually
Main office location
Nelson Financial Services
Middleton WI, United States
Number of offices
1
Most active in
Nelson Financial Services has reported serving >5 clients in these states in the last 12 months.
Texas · Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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