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Naylor & Company

Updated today

Total assets under management

$81,690,442

Total clients

92

32% high-net worth

Total advisors

3

of 3 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

31

Average account size

$887,940

About

Naylor & Company serves individuals (including high‑net‑worth clients), families, pension and profit‑sharing plans, and businesses with discretionary and non‑discretionary portfolio management, financial planning, and consulting. The Firm’s Brochure discloses it acts as a sub‑advisor to other advisers and reported $79.5 million in discretionary assets and $3.0 million in non‑discretionary assets as of May 13, 2025.

The firm combines fundamental and technical analysis to construct portfolios that favor small‑ and mid‑cap stocks selected for reasonable price‑to‑earnings valuations and longer‑term growth prospects, and it may include cyclical companies and select alternative private investments. Portfolios are diversified across institutional‑share mutual funds, ETFs, individual equities and fixed income, and are customized for clients by varying cash and bond allocations and honoring client investment exclusions.

Noteworthy aspects of Naylor & Company include its practice of publishing or advertising performance results, a feature the Brochure addresses alongside a standard “past performance is not indicative of future results” disclaimer, and an ownership structure that includes three passive, long‑term client investors in addition to the owner/managers. The firm also operates with a small multi‑disciplinary advisory team, provides sub‑advisory services to other advisers, and states it does not receive soft‑dollar benefits from brokers, typically using custodians such as Interactive Brokers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Fee options

Fixed

Flat fee for financial planning and consulting services, based on scope and complexity

Percentage

Fees do not exceed 3% annually; calculated and assessed quarterly or monthly in advance; fees are negotiable

Other

Account minimum: $100,000 (negotiable lower minimums for special circumstances) Fee-only: Flat fees charged for financial planning and consulting services, based on scope and complexity, sometimes free in certain circumstances

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Naylor & Company

Orinda CA, United States

Number of offices

3

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