My Financial Coach, LLC logo

My Financial Coach, LLC

Updated today

Total assets under management

$54,085,022

Total clients

126

11% high-net worth

Total advisors

3

of 3 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

42

Average account size

$429,246

About

My Financial Coach, LLC provides discretionary portfolio management and financial planning to individuals (including high-net-worth clients) and to business entities. The firm manages a modest-sized asset base across a relatively small client roster and typically charges asset-based fees for ongoing portfolio management.

The adviser combines fundamental and technical analysis with modern portfolio theory to shape asset allocation and security selection, documenting each client’s risk tolerance in an Investment Policy Statement. Its investment set is somewhat focused — including equities, fixed income, ETFs (including precious-metal ETFs), real estate funds, and limited options strategies such as covered calls — and portfolios are implemented on a discretionary basis.

A noteworthy characteristic is that the firm accepts performance-based (share-of-capital-gains) compensation for qualified clients, a practice that is uncommon among peers and is managed through documented high‑water‑mark procedures and client authorizations to address potential conflicts. The brochure also discloses that the firm requires clients to use a specific institutional custodian and participates in that custodian’s advisor program (from which it receives economic benefits), and that a principal is licensed to sell insurance products — each disclosed as potential sources of additional economic conflicts.

Client services

Financial planning Portfolio management

Expertise

Options & derivatives strategies Real estate investing Passive / index investing

Fee options

Fixed

Negotiated fixed fee for financial planning between $0 and $10,000.

Percentage

$1 - $1,000,000: 0.95% $1,000,001+: 0.85%

Project-based

Between $0 and $400 per hour for financial planning services.

Performance-based

20% performance fee on capital appreciation for qualified clients, in addition to 0.85% AUM fee.

Other

Fee-only: Negotiated fixed financial planning fees between $0 and $10,000; hourly financial planning fees between $0 and $400 per hour.

Main office location

My Financial Coach, LLC

3320 Ridgecrest Road, Suite 300

Midland MI 48642, United States

Number of offices

2

Most active in

Hawaii · Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Warmer team member

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